How to Create an Award-Winning Social Media Marketing System

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Change Leadership Group, LLC was honored to receive an award for Best Book Marketing for "Selling Change" from the 2010 Independent Publisher Book Awards. Brett Clay, CEO of Change Leadership Group, delivered this presentation at the National Speakers Association national conference in Orlando, FL on July 19, 2010. About Brett Clay Brett Clay is the author of the award-winning book, Selling Change, named the best business book of 2010 by the Independent Publisher Book Awards. A veteran of two decades in international sales and marketing management, he is the founder and CEO of the innovative Change Leadership Group, a management consulting and training firm that helps companies grow their businesses by developing their sales, marketing, and leadership capabilities.

Transcript of How to Create an Award-Winning Social Media Marketing System

Social Media Drumbeat

Media Crumbling

Revenue Falling

Content Free

Create

Connect

Collaborate

Comment

CommunityContent

Award-Winning

DesignVarietyCreativityMessage

DeliveryUse of

technologyComprehensiveCutting-edge

“One of the best campaigns we’ve ever seen.” —Independent Publisher Book Awards

Social Synergy™

July 19, 2010

Wish you were here.

Achieved “Critical Mass”, today!

Marketing System

Book

Traditional Media

Direct Marketing

Social Media Tools

Applications

Multimedia Content

• Little Red Book• The Fred Factor• Never Eat Alone• Bible in drawer

Your Foundation

Book, Book, Book

Hardcover

Kindle

MemCards®

Flashcards

iPhone

iPad - audio

Traditional Media

Create: Articles PRWebPRWeb

Create: YouTube

Create: Radio

Create: Websites

Create: Websites

Connect: Facebook

Comment: Twitter

Collaboration

Checklist Content: Firehose, or Drip-drip?

• Book• Audio• Video• Articles

Website: Wordpress Facebook Fan Page Twitter Linkedin YouTube Team:

• Strategist• Graphics designer• Copywriter• Web developer (PHP, Javascript, html)• Publicist

Facebook Fanpage http://Facebook/SellingChange

Twitter http://Twitter/SellingChange

Linkedin http://Linkedin/in/BrettClay

Linkedin Group http://linkedin.com/groupRegistration?gid=2450609

Blog http://ChangeLeadershipGroup.com/Feed/RSS

Radio Show RSS http://ActuationZone.com/Feed/RSS

iTunes Channel http://itunes.apple.com/us/podcast/id355387159

YouTube Channel http://YouTube.com/user/SellingChange

Selling Change® (book) http://SellingChange.com

Amazon – Selling Change® http://www.amazon.com/dp/0982295235/

Radio Show http://ActuationZone.com

Change Leadership Group® http://ChangeLeadershipGroup.com