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How to Create Advanced Surveys with

Logic, Conditions and Piping

www.userzoom.com

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The #1 Platform for Agile Usability Testing & User

Experience Analytics

Our all-in-one enterprise solution make research & testing

cost-effective, agile and easy

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• Chat box is available if you have any questions

• There will be time for Q&A at the end

• We will be recording the webinar for future viewing

• All attendees will receive a copy of the slides/recording

Quick Housekeeping

Continue the discussion using: #LearnRemoteUX

How to Create Advanced Surveys with Logic, Conditions and Piping

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Meet Your Speaker

Sneha Kanneganti

UX Researcher

UserZoom

Continue the discussion using: #LearnRemoteUX

How to Create Advanced Surveys with Logic, Conditions and Piping

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• Unmoderated Remote Research & Survey Design

• Unmoderated Remote Survey & Question Types

• Designing an Advanced Survey in UserZoom

• Q&A

Agenda

How to Create Advanced Surveys with Logic, Conditions and Piping

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Example: Profiles, Logic, Conditions, Piping

Travel Website

2 Main User Segments/Profiles

Business

Traveller

Leisure

Traveller

• How successful are business

travellers in finding a flight to a

destination?

• How successful are leisure travellers

in planning a vacation?

How to Create Advanced Surveys with Logic, Conditions and Piping

Continue the discussion using: #LearnRemoteUX

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Unmoderated Remote Research & Surveys

Unmoderated

Remote Research= Survey + Metrics

• Asynchronous

• Natural context

---

• No moderation

• Requires planning

How to Create Advanced Surveys with Logic, Conditions and Piping

Continue the discussion using: #LearnRemoteUX

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Unmoderated Remote Research & Surveys

Unmoderated

Remote Research= Survey + Metrics

How to Create Advanced Surveys with Logic, Conditions and Piping

Continue the discussion using: #LearnRemoteUX

• Efficiency

• Effectiveness

• Clickstreams

• Heat maps

• Errors

• Site Analytics

• Screen Session

Recording

• Audio/Video

Feedback

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Unmoderated Remote Research & Surveys

Unmoderated

Remote Research= Survey + Metrics

How to Create Advanced Surveys with Logic, Conditions and Piping

Continue the discussion using: #LearnRemoteUX

• Series of questions aimed to study

sample population

• Feedback from customers/users about

site experience, satisfaction etc.

• Important component of remote

• Collect crux of user experience

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Survey Question Overview

How to Create Advanced Surveys with Logic, Conditions and Piping

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Likert Rating Intention

Ratio Ordinal IntervalNominal

Dichotomous Multiple Choice

Closed Open-Ended

Question

FormatNumber of

Answers

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What are Logic, Conditions & Piping?

How to Create Advanced Surveys with Logic, Conditions and Piping

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• Logic helps direct participants to specific questions

• Conditional questions have dependencies on previous responses

• Piping takes answers from participants and place them into another

question

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Designing a UserZoom Study

How to Create Advanced Surveys with Logic, Conditions and Piping

Continue the discussion using: #LearnRemoteUX

Business Traveler

• Sales conference in Las

Vegas from May 18 – 21

• Family vacation in Disneyland

from April 10 - 15

• Pre/Post Brand Perception

• Ease of Use

• Like/Dislike

• NPS

Leisure Traveller

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Designing a Study

In UserZoom

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Unmoderated Remote Research & Surveys

Unmoderated

Remote Research= Survey + Metrics

How to Create Advanced Surveys with Logic, Conditions and Piping

Continue the discussion using: #LearnRemoteUX

• Test Prototypes & Live Sites

• Conduct UX Benchmarking

• Multi Device User Experience Testing

• Card Sorting/Tree Testing

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Unmoderated Remote Research & Surveys

Unmoderated

Remote Research= Survey + Metrics

• Do customers understand the value

proposition & USP of our website or

product?

• How can we optimize our checkout

process with the goal of making it faster,

easier and more pleasurable?

• Which version of the homepage design do

users prefer to use?

How to Create Advanced Surveys with Logic, Conditions and Piping

Continue the discussion using: #LearnRemoteUX

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Unmoderated Remote Research & Surveys

How to Create Advanced Surveys with Logic, Conditions and Piping

Continue the discussion using: #LearnRemoteUX

• Too many questions

• Many open – ended questions

• Many rating scales

• No fixed objective

• Confusing sentence structures

• Poor response rate

• Poor quality of responses

• Prolonged data collection time

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How to Create Advanced Surveys with Logic, Conditions and Piping

Continue the discussion using: #LearnRemoteUX

Best Practices

• Avoid clues or leading questions

• Too many open ended questions

• Use profiles, piping and conditions

• Keep the study under 20 minutes

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How to Create Advanced Surveys with Logic, Conditions and Piping

Continue the discussion using: #LearnRemoteUX

Questions

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How to Create Advanced Surveys with Logic, Conditions and Piping

Continue the discussion using: #LearnRemoteUX

Recruitment

• Within UserZoom

• External Panel

• Customer List

• QR Code

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How to Create Advanced Surveys with Logic, Conditions and Piping

Continue the discussion using: #LearnRemoteUX

Benefits of Remote Usability Testing

• Quick Results

• Cost Effective

• Users in their Natural Context

• Flexible & Scalable

• Rich Data

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Designing a UserZoom Study

How to Create Advanced Surveys with Logic, Conditions and Piping

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• Regular Survey Questions

• Task Scenarios

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Need more info?

Get answers about UserZoom. We are here to help.

Talk with one of our knowledgeable staff.

Contact us

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