HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

WORKSHOP:

Join the conversation on TWITTER #EAFOL16

SPEAKERHeba AlSamtDigital Media Director of TV and Radio at DMIPresident/ Founder Social Media Club UAE

@HEBAALSAMT

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

AGENDA▸ Why do we need a social media plan?▸ 4 steps to a social media plan▸ Q&A

“SOCIAL MEDIA IS NOT ONLY MORE COST-EFFICIENT THAN ADVERTISING. BUT IT ALSO OFFERS GREAT OPPORTUNITIES FOR INNOVATIVE ENGAGEMENT WITH YOUR CUSTOMERS.”

Richard Branson

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

A SOCIAL MEDIA PLAN OUTLINES YOUR GOALS, STRATEGIES AND ACTION PLAN TO ENSURE YOUR TIME HAS TANGIBLE BENEFITS TO YOUR BRAND OR BUSINESS.

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

THE 4 - STEP PLAN

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

THE 4 - STEP PLAN

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

THE 4 - STEP PLAN

AUDIT YOUR SOCIAL MEDIA

STEP 1

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

1. Find all of the social profiles you have and who runs them. Address any content issues.

2. Use Google and the social media platforms to find anyone using your brand.

3. Determine what social networks you want to focus on.

SOCIAL MEDIA AUDIT

ALIGN GOALSHOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

1. Make the goals specific, measurable, attainable, relevant and time based

2. Avoid goals that only focus on Likes and Followers3. Align goals with overall business goals

SET SMART GOALS

DON’T ASSUME THAT YOU HAVE TO BE ON ANY SOCIAL MEDIA NETWORK. MAKE SURE THAT YOUR TARGETED AUDIENCE ARE ON THEM FIRST!

FISH WHERE THE FISH ARE ..

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

Three key points before selecting your social network profiles:1. Understand your target audience (age, location, lifestyle)

2. Ensure you know how social fits into your marketing program

3. Understand your tone & brand

SELECT THE RIGHT SOCIAL NETWORKS

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

SELECT THE RIGHT SOCIAL NETWORKS

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

SELECT THE RIGHT SOCIAL NETWORKS

DEVELOP GAME PLAN

STEP 2

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

Steps to take:1. Identify the right content for your brand2. Create a content calendar3. Publishing content efficiently

DEVELOP CONTENT STRATEGY

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

Steps to take:1. What is your brand positioning and tone of voice?2. What issues are important to your brand?3. What is your community interested in when they

aren’t talking about your brand or directly to you?4. Historical performance: What content has worked

and what hasn’t?

HOW TO DECIDE ON CONTENT TO POST

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

CONTENT STRATEGY - RULE OF THIRDS

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

1. Decide on dates, time, author, audience and social network

2. Develop content topics3. Allocate content to different types of posts

50% of content links back to blog

25% curated from another source

20% drives content related to your business

5% is related to HR and company

CREATING CONTENT CALENDAR

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

THEME STRATEGY EXAMPLE: RESTAURANT

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

CREATING CONTENT CALENDAR

DRIVING ENGAGEMENT

STEP 3

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

It simply means responding to your target market in a way that evokes a response

WHAT IS ENGAGEMENT?

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

1. Manage all your social content in one place & share with teams

2. Schedule your content daily3. Schedule pre-event posts

PUBLISH CONTENT EFFICIENTLY

MEASURE RESULTS & IMPROVE

STEP 4

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

IDENTIFY RIGHT METRICS TO MEASURE

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

1. Select social media analytics tools, such as Google Analytics & Hootsuite Analytics.

2. Create a custom report and determine how frequently you will review social media metrics

HOW TO MEASURE?

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?

1. Best performing posts2. Engagement3.Traffic

WHAT TO MEASURE?

SUMMARY

HE WHO FAILS TO PLAN, PLANS TO FAIL