How to Boost Facebook Lead Generation for Insurance Brokers

With facebook lead adverts, potential customers can sign up

for what you’re offering and you’ll get accurate contact info to immediately follow up with them.

This is often an underused asset on Facebook; it can give

you a huge boost in identifying your targets and lead to

even better success from your paid ad campaigns.

Lead ads offer Already Integrated Contact Forms so there’s no need to try and funnel people to your landing page.

They are customisable, so you have the control on exactly what type of questions you want to have in your forms.

Facebook allows you to download your leads directly and the ads are available at a highly affordable rates to help you

get the most out of your advertising budget.

As an insurance broker, what can you do to take advantage of this small-but-effective social media niche?

Today we’re going to cover everything you need to know about setting up your ad campaign and getting the best results in this highly competitive industry.

1. To kick off, create a Business Page if You Haven’t already

To do this, Facebook simply requires your privacy policy and

an image with up to 90 characters (25 characters for a headline,

30 characters for your link description).

2. Then Click on the Ads Manager tab

3. Choose the Collect Leads for Your Business Tab

4. Now configure Your Ad Page

On the left Options Menu, select Page.

Here you can adjust all the major components of your lead campaign including audience, ad placement, Monetary Budget

and Release Schedule.

5. Now time to Get Specific

You’ll be prompted to configure all the specific information related to your leads.

You’ll want to have images, videos and ad text on hand.

6. Create Your Form

Select the Lead Form option and add all the relevant data you’d like included on your form.

Take your time to customise this form to ensure you’ll get all the information you want in your campaign.

You can also use the Form Preview button to see what the form will look like before you submit.

Now that you understand

how to set up your Facebook lead generation,

how can you shape it to yield the best results for your insurance brokerage?Here’s a few best practice tips to make the most out of your lead ad spending.

Engage Your Audience Directly

Insurance isn’t something which is particularly unique to each broker. The key to standing out is to engage your

target audience.

Use the social element of Facebook to achieve this. When you regularly engage with your customers and leads on Facebook, you’re distinguishing and individualising yourself

among the competition.

Get Specific and Contextual

With a facebook lead advert, you're directly requesting your leads to take action right there and then by filling out a form.

For this reason, you’ll want to add some specifics beyond what you would in other marketing.

For instance, let’s say you’re offering a discount for online signups as a promotion. You’ll want your ad to specifically mention that the discount only applies when you sign up

using the supplied form.

Include a Reason to Act Now

You’re asking your leads to do something for you by signing up on your contact forms so you should give

something back as an incentive to act now.

Rewards could include a free consultation, discounts on services, package deals, and other related perks.

Nurture and Grow Your Leads by Integrating with Hubspot

Tools such as ‘Hubspot’ can automate the process of lead nurturing. This means you’ll get even better targeted

results with an easy-to-use platform.

Want to learn more about the power of Facebook lead generation and other tools for your insurance brokerage business?

Download our e-book for free – Social Media for Insurance Brokers: The Ultimate Guide to 2017. It’s an easy reference to enhance your

online success potential.