Post on 19-Aug-2015
How to Be FDA Compliant…
#WANDFDA @WANDCorporation
and Still Create Killer Menu Boards
FOCUS100% focus on
QSR/Fast Casual Restaurants
TECHNOLOGYHistory of
unbeatable restaurant innovation
SERVICEEndless quest to
deliver total customer
satisfaction
The WAND Difference
Agenda
#WANDFDA @WANDCorporation
• Quick introductions• FDA menu labeling requirement law• Creative menu design tips • 6 steps to success • Q&A
Introductions
#WANDFDA @WANDCorporation
Jason BatesProduct Analyst
13 Years a Digital NerdFavorite Movie: Hitchhiker’s
Guide to the Galaxy
Sarah MakiCreative Services Director
10+ Years a Creative JunkieFavorite Movie: Star Wars
Chuck GehmanVP of Product Management
19 Years a Tech FanaticFavorite Movie: Rocky
Quick Facts
Who
• 20+ locations• 75% or more similar menu items
What
• Permanent items (not 60 day or less items)
When
• No later than Dec 1, 2015
Where
• All menus – anywhere (indoor, outdoor, printed, online)
How
• Let’s dig deeper…
#WANDFDA @WANDCorporation
The Devil is In the Details Size
Location
Color
Contrast
Combos
LTOs
Disclaimers
#WANDFDA @WANDCorporation
Promos
Which Board is Calorie Compliant?
A B#WANDFDA
COMPLIANT
More Content? No Problem.
#WANDFDA
REDUCE FONT SIZE
More Content? No Problem.
#WANDFDA
CYCLE CONTENT/ ADD DMB
Ride the “Better For You” Wave!
#WANDFDA
MAGNIFY OPTIONS VIA FLEXIBLE
CONTENT AREAS
Ride the “Better For You” Wave!
#WANDFDA
LET THE CUSTOMER
CHOOSE COMBO OPTIONS
Higher Calorie Combo Lower Calorie Combo
Ride the “Better For You” Wave!
#WANDFDA
MAKE BETTER CHOICES EASIER
TO FIND
Don’t Like the Caloric Conversation? Then Change It!
#WANDFDA
MAKE NOISE/OFFSET
ATTENTION
Don’t Like the Caloric Conversation? Then Change It!
#WANDFDA
ADD DESCRIPTIVE MENU LABELS
Don’t Like the Caloric Conversation? Then Change It!
#WANDFDA
USE PRODUCTIMAGERY—
MAKE PRODUCTS ENTICING
Creative Process
Submit Request
Discovery Call
SOW Delivered
and Approved
Client Review + Feedback
Cycle
Content Approval
Final Production Deployment Go Live
#WANDFDA @WANDCorporation
1. Choose Your Champion
2. Identify Who Has the Counts
3. Conduct an Audit
4. Document Typical Update
Process
5. Determine Your Ideal Approach
6. Manage Through
Completion
#WANDFDA @WANDcorporation
6 Steps to Success
Recap
#WANDFDA @WANDCorporation
• FDA menu labeling rules are here to stay• Be safe rather than sorry• Get on top of it now to avoid the rush• Think through your creative strategy• Follow the six steps for success
Q&A
#WANDFDA @WANDCorporation
ReferencesFDA Menu and Vending Machine Labeling Requirements
http://www.fda.gov/Food/IngredientsPackagingLabeling/LabelingNutrition/ucm217762.htm
Calorie Labeling on Restaurant Menus – What you Need to Knowhttp://www.fda.gov/downloads/Food/IngredientsPackagingLabeling/LabelingNutrition/UCM434004.pdf
Examples of Compliant Labeling in QSR/Fast Casualhttp://www.cspinet.org/menulabeling/boards.html
Evaluating the Impact of Menu Labeling on Food Choices & Intakehttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC2804627/
Contact Us
#WANDFDA @WANDCorporation
Jason BatesProduct Analyst
Favorite Star Wars Character: Chewbacca
Jason.Bates@wandcorp.com
Sarah MakiCreative Services Director
Favorite Star Wars Character: Princess Leia
Sarah.Maki@wandcorp.com
Chuck GehmanVP of Product Management
Favorite Star Wars Character: Han Solo
Chuck.Gehman@wandcorp.com