How to be a

Social Media

Superhero!

Chuck Gose // @chuckgose

&

Two keys to social media success

INTEREST

EFFORT

We’re talking about more than just

success.

We’re talking about being a

SUPERHERO!

Similar traits in social media and marketing

LeadershipBe a loyal social media leader

Speed Counts“Be quick, but don’t hurry.”

– J. Wooden

Tools of the TradeOvercome Gaps with Gadgets

Responsibility‘With great power comes great

responsibility.’

HonestyBehold the ‘Lasso of Truth’

CreativityCreate Timely, Relative Content

TranslationMaking sense of what you do for your

company and customers

TemperEmbrace Genius-Level Intellect;

Avoid Anger –Fueled Engagement

WorthinessBe Worthy of Your

Keyboard

AnalyticsDetermine how success will

be measured.

Team PlayerKnow Your Role

AwarenessHeighten Your Senses

Overcome the NegativesHealing Your Wounds

FlexibilityBend without Breaking

VersatilityBeing many things to many people

Understanding

WeaknessesWhat is your Kryptonite?

the positive emotions associated with social media

generally outweigh the negative ones.

Negative content spread faster than positive content but

positive content was shared more and ultimately reached a

larger audience

Study’s results also illustrate the “need for timely interventions and

countermeasures” when facing the spread of negative content—such as

fear-mongering campaigns, cyber-bullying, or hateful personal attacks.

Content that performs best on social media

1. How-to posts

2. Lists

3. What posts

4. Why posts

5. Videos

How to be a Social Media Superhero!

@CHUCKGOSE