How to Avoid or Lift Google Penalties - by @JimBoykin

Facebook.com/seoJim@JimBoykin@NinjasMarketing

IMNinjas.com/pubconus: pubcon pw: ninja

Jim Boykin April 2013

CEO/Founder of Internet Marketing NinjasOwner of : WebmasterWorld - SEOChat - Cre8asiteForums - Devshed - ThreadWatch

Many site owners thought their Content and Links were just fine prior to the update that hit them.

Mostly about Content (Quality and Amount)

and Usability (Pogosticking)

Is More Content Better?

Is Fresh Content Better?

Is it always a good thing to grow your site?

New Ways to Think about Content

More is NOT always better

Things to consider

Used to be 1000 pages, but we added 99,000 new pages.

Fresh Content is Not Always Better.

Pogosticking vs.

Bounce Rate

Penguin is mostly about Backlinks

What’s in a Name?

Web Spam Over Optimization Penguin

Optimize too much and I’ll get you! hehehehehehehehehehehe

There is no such thing as “Hundreds of Directories"

There is no such thing as “Hundreds of Article Syndication sites"

There is no such thing as “”Hundreds of Blog Reviews"

There is no such thing as “Hundreds of Guest Posts"

There is no such thing as “Hundreds of Forum Comments"

A Few Link Building Myths

Our Bad-o-Meter Tool

Or use our: Find Broken Links, Redirects & Site Crawl Tool

Did You Buy Links?

Too Much Exact Match Anchor Text

Most Common Backlink Anchor Text is all Keyword Phrases

and not Branded PhrasesBobsWidgets.comTop 5 Most Common Backlink Anchor Text

Cheap WidgetsDiscount WidgetsOnline WidgetsWidget Storebuy Widgets

Bobs Widgetswww.bobswidgets.comBobsWidgets.comBob Jackson WidgetsBob’s Store

Does your website has thousands of pages,

…But only a few of those pages have backlinks to them?

If you bought Low Quality Blog reviews,

you might be in trouble

Example http://BobsRockBand.com/cheap-widgets.html

Tons of article syndication

ArticleJim.comArticle Olivier.com

AaronsArticleSite.comArticleMark.comArticleDick.comArticleJane.com

Too Many Links from Homepages of other

Forum posts/Comments

by unranked author names

Too many links from the same C Class IP Range

What does you NeighborhoodCo Citation Look Like?

Pages that Link to YouWho Else do they Link out to?

http://www.internetmarketingninjas.com/jim/images/co-citation3.

Do you know who your site links OUT to?

Find Broken Links, Redirects & Site Crawl ToolImninjas.com/tools First tool on the page

Penguin Solutions

The Disavow Backlinks tool

Don’t Blog or Tweet this Tool

Imninjas.com/google-backlinks/

pubconninja

Keep a secret. One week Pass.Public release in a few weeks.Run at night (slows computer down)Use dead links and Patterns to find crap

Google’s new Find Backlinks by Date Google found them.

Please let me out of Jail.

I will stop chasing short tail and I will do great things to build my brand from now on.

Reconsideration Requests:•Save all the data to google docs or a webpage and reference in your report.•Record your entire backlink profile via Majestic, OpenSiteExplorer, and ahrefs….or use Google Webmaster Tools Links by Date•Note all links you feel are bad and that you've contacted to have the links removed.•Save a few copies of your emails you sent to show Google.•Show links you were able to remove.•Show that you wrote again to emails that were bounced.•Show them you have done everything you can to get those links removed.•Tell them you Fired your SEO Company•Tell them you fired the person who hired the SEO Company too.•Tell them you’re a converted Matt Cutts and Webmaster Guidelines Fan.•Tell them you’re not chasing phases anymore.•Tell them you’re all about Branding and doing good things that earn trust•Tell them what your future plans are, and how you've changed.•Start doing the things you said you’ll do…and don’t buy links again…

and Change your strategy from here on out….you’re done with the short-tail game.

Where should you be getting links from now ???

Long Tail

Short Tail

Getting Links/Likes/Signalsw/o looking like you’re trying to

Here’s a few way to get real links.

Real Blog Comments on Real Blogs in recent postsReal Forum comments on related forums in recent threadsInfographics - Academic Articles promoted to academics Real Guest Posts on Real Sites - Find experts and interview them - Sponsor Events - Tell People about Errors on their site – fix links - Research competitors Backlinks and pages that got backlinks - Charity links - Scholarships - Awards and Badges - Create Viral Content - Widgets – Contests - Hire an Authority to Write for you - Create Guides – Blog to get links - Jobs Page - Videos - Give away stuff

Get real blogcomments on related blogs.

But stay away from sites like these.

Real forum comments on related forums.HowSearch for the topic name with the word “forum” after it to find forums. Think Authorship…FYI, this is another way you can build up your author trust..

But Stay Away From These:

Awardsand Badges

Scholarships

Donate to Causes

Sponsor Things

and Events

Real Guest Posts on Real Sites

Huh? http://www.backwoodssurvivalblog.com/2012/11/guest-post-pay-day-loans-are-they-trap.html

http://www.backwoodssurvivalblog.com/2009/03/high-stakes-gambling-in-washington.html

Ann Smarty’s http://myblogguest.com/

Infographics

Matt Cutts to Eric Enge

“This is similar to what people do with widgets as you and I have talked about in the past. I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree. The link is often embedded in the infographic in a way that people don’t realize, vs. a true endorsement of your site.”

Tell People about Errors on their site – Fix LinksHi Bob,I wanted to point out a few broken link on one of your pages.On, http://www.teachers.harvard.edu/rice/car-history.htmAbout halfway down the page, under the section called “Henry Ford”, you have a link that says “Henry Ford and the Assembly Line” that seems to go to a broken page.

FYI, I did find the other great page about Henry Ford and his work on assembly lines on this page http://www.carparts.com/history/henry-ford.html if you wanted to fix your broken link.Just thought I’d let you know,Jim

Contests

Widgets and Applicationsand Quizzes

Create Guides and Learning

materials

Some ideas of things to write about or to explore.

Academic Articles Promoted to Academics Elementary School Guide to ComputersHow to Build your own computerHow to keep your kids safe onlineThe History of the CameraThe Father of Modern Computer Science, Alan TuringThe science behind how cleaning chemicals workSir Isaac Newton & the Law of GravitationAviation Legends: The Tuskegee AirmenThe science behind flight. Guide for Students Traveling AbroadA Guide to Wind EnergyLight Energy: The Electromagnetic SpectrumA guide to Solar Energy

Research Competitors Backlinks

Can I get on the exact page that links to my competitor?

If notCan I get a link on that site somewhere?

If notCan I get a Tweet, Follow or like?

Find Experts and Interview Them

Hire An Authority to Work for You

Start Blogging

Grow Your Following

Get Links from Trusted People

To quote Google’s Agent Patent:

Similarly, if the signer has a large reputational score due to the writer having an established reputation for providing accurate reviews, the rank of the referenced content can be raised accordingly.

1. Build Your Brand/Community2. Stop Chasing the Short Tail3. Write Great Content to get Links and mentions4. Start Making Connections with Influencers5. Only publish new “Main Pages” or pages that will get signals (social, links, referral traffic)6. Get Signals and Traffic to you site from Social Places7. Get Signals to your site from Hubs and Authorities in your Industry8. Find ways to get people to return to your site.9. Utilize Authors on your site, and get links from authors when possible.10. Create Great Resources so you don’t have to ask for links.

Advice for 2013 from Jim

Jim Boykin April 2013

CEO/Founder of Internet Marketing NinjasOwner of : WebmasterWorld - SEOChat - Cre8asiteForums - Devshed - ThreadWatch

How to Avoid or Lift Google Penalties - by @JimBoykin

Marketing

Transcript of How to Avoid or Lift Google Penalties - by @JimBoykin

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