Post on 21-Jan-2016
description
How to attract Media
attentionHow to attract Media
attention
A Webinar arranged for you
by the Int. PR&Comms Committee and kindly supported by ZI Headquarters in
Chicago
A Webinar arranged for you
by the Int. PR&Comms Committee and kindly supported by ZI Headquarters in
Chicago
How to attract Media
attentionHow to attract Media
attention
Christine Gerberding cgerberdng@aol.com
Christine Gerberding cgerberdng@aol.com
Tsemaye Opubor Hambraeus tsemaye@verandafilm.com
Tsemaye Opubor Hambraeus tsemaye@verandafilm.com
Susanne von Bassewitz susanne.vonbassewitz@online.de
Susanne von Bassewitz susanne.vonbassewitz@online.de
May 11, 20137:00 a.m. CEST for Asia, Australia and New Zealand10:00 a.m. CEST for Africa and Europe6:00 p.m. CEST for North and South America
May 11, 20137:00 a.m. CEST for Asia, Australia and New Zealand10:00 a.m. CEST for Africa and Europe6:00 p.m. CEST for North and South America
Good Story Tellingon Violence Against Women
Good Story Tellingon Violence Against Women
Presented by Christine Gerberdingcgerberdng@aol.com
Presented by Christine Gerberdingcgerberdng@aol.com
Good Story Telling on VAW
Good Story Telling on VAW
1. Individualize/ Personalize the Story2. Tell a Success Story3. Define the Problem/Use the
Individual Story as an Example4. Generalize the Problem5. Find a link to Zonta International
1. Individualize/ Personalize the Story2. Tell a Success Story3. Define the Problem/Use the
Individual Story as an Example4. Generalize the Problem5. Find a link to Zonta International
1. Individualize/Personalize the Story
1. Individualize/Personalize the Story
–Who is the victim?–What happened to her?–How did she get help? What/Who helped her?–How is she now?–What did Zonta do to help her and other women?
–Who is the victim?–What happened to her?–How did she get help? What/Who helped her?–How is she now?–What did Zonta do to help her and other women?
2. Tell a Success Story2. Tell a Success Story
• What was needed to help?• Who helped?• What did Zonta do to help?• What were the reactions?• What was learned for the future?
• What was needed to help?• Who helped?• What did Zonta do to help?• What were the reactions?• What was learned for the future?
3. Define the Problem/ Use the Individual Story as an
Example
3. Define the Problem/ Use the Individual Story as an
Example
• Why did the violent act happen?• Who failed? • What can be learned from the story?• How can you prevent this violence
from happening again?• What can Zonta do to help?
• Why did the violent act happen?• Who failed? • What can be learned from the story?• How can you prevent this violence
from happening again?• What can Zonta do to help?
4. Generalize the Problem4. Generalize the Problem
• What is needed?• What has been done?• What are some facts and figures from
your community/area/country that can be used to illustrate the problem?
• What is needed?• What has been done?• What are some facts and figures from
your community/area/country that can be used to illustrate the problem?
5. Find a link to Zonta International
5. Find a link to Zonta International
• What did/does Zonta do?• Explain Zonta’s engagement:– Local – Global (any partner organizations?)
• Prepare statements from your club/area/district officers
• Look for statements from Zonta International on the topic
• Link the story to Zonta’s ZISVAW projects (if possible)
• What did/does Zonta do?• Explain Zonta’s engagement:– Local – Global (any partner organizations?)
• Prepare statements from your club/area/district officers
• Look for statements from Zonta International on the topic
• Link the story to Zonta’s ZISVAW projects (if possible)
Good Story Telling on VAWQ & A
Good Story Telling on VAWQ & A
Do you have any questions about Good Story Telling on VAW?
3 MINUTES
Please note: there will be an open forum at the end of this webinar to discuss any other topics
Do you have any questions about Good Story Telling on VAW?
3 MINUTES
Please note: there will be an open forum at the end of this webinar to discuss any other topics
Increasing Media Attention
Increasing Media Attention
Presented by Tsemaye Opubor Hambraeustsemaye@verandafilm.com
Presented by Tsemaye Opubor Hambraeustsemaye@verandafilm.com
Increasing Media Attention
1. Coverage2. Creating a Pitch3. Contacting the Media
1. Coverage1. Coverage
• Works with good stories, not just with press releases
• Works with people – an interviewer and an interviewee
• Works with events
• Works with good stories, not just with press releases
• Works with people – an interviewer and an interviewee
• Works with events
2. Creating a Pitch2. Creating a Pitch
• Prepare what you will say about the event before you contact the media–What is the main idea of the event?–Who will be the contact at the event?–What is the background information?–What is the story?–Will a staff member have a potential
interview?• Help the media decide to cover the event
• Prepare what you will say about the event before you contact the media–What is the main idea of the event?–Who will be the contact at the event?–What is the background information?–What is the story?–Will a staff member have a potential
interview?• Help the media decide to cover the event
3. Contacting the Media3. Contacting the Media
• Contact the outlet in a timely fashion• Ask what the deadline is• Brief your contact about the event• Find out the best days for news of
your event to be included• Ask the reporter when you have the
story, the people, the event
• Contact the outlet in a timely fashion• Ask what the deadline is• Brief your contact about the event• Find out the best days for news of
your event to be included• Ask the reporter when you have the
story, the people, the event
Increasing Media AttentionQ & A
Increasing Media AttentionQ & A
Do you have any questions about Increasing Media Attention?
3 MINUTES
Please note: there will be an open forum at the end of this webinar to discuss any
other topics
Do you have any questions about Increasing Media Attention?
3 MINUTES
Please note: there will be an open forum at the end of this webinar to discuss any
other topics
OPEN FORUMOPEN FORUM
Please use this time to ask any questions you may have about how to attract media attention,
public relations or communications.
For future questions or further discussions, you're welcome to contact us:
Christine Gerberding: cgerberdng@aol.comTsemaye Opubor Hambraeus:
tsemaye@verandafilm.comSusanne von Bassewitz:
susanne.vonbassewitz@online.de
Thank you for participating in today’s webinar!
Please use this time to ask any questions you may have about how to attract media attention,
public relations or communications.
For future questions or further discussions, you're welcome to contact us:
Christine Gerberding: cgerberdng@aol.comTsemaye Opubor Hambraeus:
tsemaye@verandafilm.comSusanne von Bassewitz:
susanne.vonbassewitz@online.de
Thank you for participating in today’s webinar!