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How to Achieve True Mobile Marketing Agility…Without the Burden of Another SDK

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Smartphone and tablet adoption is broader than ever before.

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Smartphone and tablet adoption is broader than ever before.

- Google

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Smartphone and tablet adoption is broader than ever before.

- Trinity Digital Marketing

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Mobile has a direct and growing influence on the customer lifecycle, including conversion, engagement, retention, and loyalty.

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depending on the focus of your mobile strategy.

Mobile’s influence on customers is either positive or negative—

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depending on the focus of your mobile strategy.

Mobile’s influence on customers is either positive or negative—

- Latitude

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Optimizing for the mobile Web is not enough. Users expect brands to deliver excellent experiences through native apps.

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Mobile apps are a core part of any digital marketing strategy that requires a 360-degree view of the customer.

Hi Laura,Click to confirm your seat upgrade!

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A 360-degree view of the customer will help fuel better and more personalized experiences in every digital channel—including mobile apps.

Hi Laura,Your ticket was successfully upgraded!Your flight departure is in 10 min.

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But to collect mobile app data and deliver targeted mobile app experiences, marketers must often use a vendor’s SDK.

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An SDK is a “software development kit” used by mobile developers to tie third party technologies into mobile apps.

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An SDK is a “software development kit” used by mobile developers to tie third party technologies into mobile apps.

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With an SDK for each technology such as in-app advertising, analytics, and more, SDKs accumulate. The more SDKs you have, the bigger burden on mobile app performance.

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SDK’s

With an SDK for each technology such as in-app advertising, analytics, and more, SDKs accumulate. The more SDKs you have, the bigger burden on mobile app performance.

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SDKs must be hard-coded into the app each time you want to make a change. It can take months before the app, updated with the SDK, makes it onto the devices of consumers.

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While SDKs are one method for extending technology to mobile apps, they are not the best way.SDKs slow down mobile marketing agility.

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Ensighten is the only tag management vendor that extends analytics and other tags to mobile apps.

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The No-SDK approach dramatically speeds up mobile marketing agility.

With Ensighten, mobile tagging and tagging changes take effect in real-time, without waiting for consumers to download a new app version.

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35 of the Fortune 500 are Ensighten customers

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United Airlines uses Ensighten Mobile to gain a 360-degree view of their customer, improve mobile app experiences, and make tagging adjustments on-the-fly.

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Boost your mobile marketing agility without the burden of another SDK.

Learn more about Ensighten unique no-SDK approach to mobile apps.

http://www.ensighten.com/platform/mobile-analytics#main