How “thinking in threes” can make you a better writer

SEO Copywriting Tips

What’s the “rule of three”

- Grouping things in threes provides a greater impact - and makes the list easier to remember.

- Old school marketers has been using this technique since the beginning of copywriting time (and speech writers, too!)

“Just do it”“Tune in, turn on, drop out”“Blood, sweat and tears”“Words and phrases and clauses”

Use three benefit statements

Rather than listing a bunch of benefits, limit yourself to your top three heavy-hitters.

Create a “rule of three” tagline

Can you distill your company’s essence down to three main statements?

Sure you can!

Think in threes when you write your copy

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