How the Twitter IPO Validates Mobile Marketing

How the Twitter IPO

Validates Mobile Marketing

®| www.FindGravy.com Innovative Mobile, Local, & Social Marketing Solutions

Twitter is the first to successfully figure out the mobile advertising equation.

Last year they made more than $270 million and revenue is expected to more than double this year.

Mobile ads make up more than 65 percent of Twitter’s revenue, positioning it the leader in the mobile space.

Facebook and Google are giants in traditional web traffic, but are struggling to develop stong mobile platforms.

Increasing consumer reliance on mobility will force marketers to address the mobile opportunity.

In 2014 mobile advertising is expected to reach more than $11 billion. eMarketer says mobile will eventually surpass traditional web advertising.

With Twitter’s current success – we can expect Twitter to lead in the development of mobile media as a key marketing opportunity

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