How the Social Web Destroys Traditional Marketing

Post on 07-Dec-2014

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Traditional marketing is not compatible with the social world. The social web is not just a different format; it is a completely different form of communication.http://www.baekdal.com/articles/Management/traditional-marketing-social-web/

Transcript of How the Social Web Destroys Traditional Marketing

How theSocial Web

destroysTraditionalMarketing

Copyright: Share it, use it, copy it, shred it, jump on it, tweet it, print it, remake it, republish it - but donʼt sell it!

TraditionalMarketing

InternetMarketing

The start of the Revolution

!Social Web

!

...everyone can be a star!

Hi there!

it’s notabout things

it’s aboutpeople

You!

Our product is amazing!

Who cares? Hey :)

People will interrupt themtalk about your productsand onlyfight you if you

Our product is amazing!

Hey!!You!

Shut up!

#*!

#*!

#*!

#*!

#*!

#*!

#*!

#*!

That CompanySucks!

?

!

!

!

See our ads!

?

?

Traditional no longer works......it even works against you!

How do youbecome a part

of theSocial Web?

you get invited!It’s easy...

...and that means

You are not a company that sells a product...but a group of talented individuals.

Who are creating something remarkable.

Because the world need something better, more stylish, and more affordable.

Something that makes you happy, and gives you

that really good feeling inside your stomach.

You do not market your products...you share them

...and you share what people are doing with them.You make your fans remarkable

You help them do things better, provide tips and ideas.

You tell them about what inspired you,and continues to inspire you!

...and you ask your fans what they need.

So that you, with their help, can continue to be remarkable.

This way, people want to follow you, becauseyou are worth following

That’s a cool company! I will tell my

friends about it

Cool

Nice!

Me to!

Thanks!:)

Like!

!

I likethem too!

:p

Thanks!

Credits

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