of

How The Skinny Jean

3rd Generation

birthed the

hip hop culture(And what it all means to denim going forward)

Tuesday, July 30, 13

The 3 Generations of

hip hop culture

Tuesday, July 30, 13

Old SchoolTuesday, July 30, 13

RealityTuesday, July 30, 13

A Post-Reality World

You’re Jimmy Brooks, dawg!Tuesday, July 30, 13

Bob Johnson Sells BET to

Viacom and they White Wash it

Tuesday, July 30, 13

Firing of AJ & Free as hosts of 106 & Park

Symptoms of the Cultural Shift

Tuesday, July 30, 13

As much as people loved to make fun of

AJ & Free

Tuesday, July 30, 13

They were like your neighbors

Tuesday, July 30, 13

BLACK Entertainment Television Replaced Black hosts with

A NON-BLACK HOSTTuesday, July 30, 13

She BANNED Webbie from 106 & Park

Tuesday, July 30, 13

The Incarceration of Lil Boosie removed the heir to

the throne of truth

The Death of Pimp C marked the de-valuation of Trill

as a fundamental value

Tuesday, July 30, 13

Symptoms of the Cultural Shift

Canceling of BET UnCutTuesday, July 30, 13

Lil Wayne introduced

Aubrey Graham to the world as

“Drake” at

MTV Spring Break Tuesday, July 30, 13

Post Reality

The Flag of Street Culture is being flown by a rich

child actorTuesday, July 30, 13

as the exclusive arbiters of the culture

Blacks

no longer valuedTuesday, July 30, 13

Street Code was no longer

the official unwritten rules of the game

Symptoms of the Cultural shift

Tuesday, July 30, 13

The Rap Game is now all about STYLE

(You got a etch-a-sketch on your pants playa!)

Tuesday, July 30, 13

Bleached Jeans Faded Jeans

Black White

Men MenWomenWomen

Baggy Loose Tight

Pre - 2006 Millennial Generation Denim Landscape

Style

Race

Sex

Cut

Tuesday, July 30, 13

Solid Jeans Faded Jeans

Black White

Men MenWomenWomen

Loose Skinny

Post - 2006 Millennial Generation Denim Landscape

Style

Race

Sex

Cut

Tuesday, July 30, 13

But the game is coming full circle

Tuesday, July 30, 13

Old School 1979-1992 Tight

Reality 1993-2006 Loose

Post-Reality 2006-2013 Tight

The Savage Life 2014- Loose

Era Denim Style

Tuesday, July 30, 13

Why?Tuesday, July 30, 13

is shortening the cultural macro-cycle

The fast pace of technology

Tuesday, July 30, 13

The Old School & Reality Era’s were twice

as long as the Post-Reality

Tuesday, July 30, 13

long-term unemployment is a reality for many youths

Economic Hardship has affected a larger cross section

of the population

Tuesday, July 30, 13

The Suburban Savage Life is no longer a joke

Tuesday, July 30, 13

Tuesday, July 30, 13

Reality Era designers like Maurice Malone who abandoned the baggy

cut are re-introducing it

Tuesday, July 30, 13

The frivolous nature of the Post-Reality style was a result of misplaced escapism.

Tuesday, July 30, 13

The Truth is the World is Savage

Tuesday, July 30, 13