Post on 12-Jul-2015
How Social Media is Changing Communications
© 2009 Worldways Inc
Andrea F. HillDirector of Social Media and Interactive Technology
Worldways Social MarketingWe work exclusively with organizations dedicated to accelerating social change
© 2009 Worldways Inc
How social media is changing communications
Learn the social media building blocks
See how these tools can help us in our work
© 2009 Worldways Inc
Where do you get your news? The newspaper? Television? Websites like CNN.com? Family and friends?
Setting up a new blog may literally take moments: Email to post@Posterous.com
There are an estimated 112 million blogs, with over 175, 000 being set up each day. (1.6 million blog posts per day)
People expect information quickly People may be posting information
about US!
Have you struggled with: people “finding out information before it was
ready” Inaccurate information being circulated Other challenges related to people being able to
easily share information online?
What did you do/can be done?
© 2009 Worldways Inc
© 2009 Worldways Inc
Blog/Vlogs
RSS
e-Community Buzz Monitoring
SocialNetworks
Easily updated chronological entries May be written by an individual or on the
behalf of an organization Readers may “subscribe” to get updates, or
leave comments The most common platforms are Wordpress,
Typepad and Blogger/Blogspot
© 2009 Worldways Inc
People “subscribe” to particular topics they’re interested in
The content is delivered to them via email or “feed readers”
The barrier to receiving information is lowered
Social Media (“Buzz”) is about surveying the online space for mention of your service or brand
Reputation management is about monitoring and responding appropriately to ensure a good (or at least accurate) public perception
Free monitoring services include: Google Alerts, Twitter Search and Filtrbox
Premium services include MotiveQuest and Radian6
© 2009 Worldways Inc
Most well-known are MySpace, Facebook, LinkedIn
MySpace demographic is younger, more about self-expression and entertainment
LinkedIn demographic is older, more about professional networking
Facebook is “a bit of everything” – both personal and professional
27% of web users visit a social networking site daily; with 400,000 new people joining daily
© 2009 Worldways Inc
Niche social networks are established for a particular group
Can be “invite only” for classified information A common platform is ning.com –
communities may be set up for free (ad-funded), or ads may be removed for a monthly fee
http://worldways.ning.com
A service that allows individuals to send and receive short (140 character) messages
By default, all messages are public, and you can sign up to receive messages from specific people or that mention specific terms
Messages may be sent or received via the web or text messaging
Widgets or badges are pieces of code that can be added to websites or social networking profiles
An organization can offer a widget for others to use, or include widgets from others on their site
Often includes frequently updated information
IT’S NO LONGER US TALKING AT THEM
IT’S NOW THEM TALKING ABOUT US
© 2009 Worldways Inc
We “listened” via meetings and research
We “listen” via Google search, buzz metrics monitoring, & e-communities
We “spoke” via traditional media, Websites and mail
We “speak” via blogs, podcasts, YouTube
We “energized” via rallies and events
We “energize” via e-communities, social networks and mashups
We “collaborated” via coalitions, listservs and bulletin boards
We “collaborate” in wikis, e-communities, social networks
We “engaged” via fundraisers and letter campaigns
We “engage” via crowdsourcing, meet-ups, and blogswarms
It was mostly about US It is mostly about THEM
© 2009 Worldways Inc
Blogs / Vlogs Share frequently updated information with interested parties (make yourself more ‘findable’ on search engines)
RSS (and Widgets)
Make it easy for people to receive updates from you (to stay engaged and interested)
Social Media Monitoring Be aware of what people are talking about; identify people to engage with
Social Networks (and Twitter)
Have a presence where people are already gathering; use already established tools to engage
Niche Social Networks Offer a specialized space for people to gather and share
© 2009 Worldways Inc
Image credit: http://tinyurl.com/4a489m
Can you risk not being part of the conversation?
Andrea F. Hill ahill@e-worldways.com
http://worldways.ning.com http://www.wetakesides.com http://www.e-worldways.com http://twitter.com/AndreaWorldways