YOUR  AWARD  WINNING    SOCIAL  MEDIA  PARTNER!  

Tawasul  Al  Khaleej  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

How  Social  Media  Can  Help  SME’s  Grow?    By:  Adel  Maymoon    CEO,  Tawasul  Al  Khaleej  Social  Media  Communica2on    

BIBF,  Bahrain  –  12  February  2014  

Adel  A.  Maymoon:    •  More  than  12  years  experience  in  

Media,  PR,  Marke2ng,  and  Online  Communica2ons.    

•  Founder  and  CEO  of  award  winning  company  Tawasul  Al  Khaleej  Social  Media.  

•  Founding  Board  Member  &  Communica2ons  Director  for  Social  Media  Club  Bahrain.    

•  Founding  team  member  of  the  eGovernment  Program  in  Bahrain.    

•  Jury  Head  and  Member  for  many  Social  Media  and  eContent  Awards.  

•  Ranked  #19  in  top  100  List  of  Technology  Experts  to  follow  on  Twi^er  -­‐  Oct  2013.  

About  me  

@adelmaymoon  

Our  Talk  

Local  and  Interna2onal  Best  Prac2ces  of  (SME’s-­‐Businesses)  Using  Social  Media  to  Grow!    

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

Our  Objec2ve  

Ø Learn  Prac2cal  Tips  Which  Will  Help  You  (SME’s  -­‐  Businesses)  GROW  Using  Social  Media!    

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

Outline  

1.  Background:  New  World  

2.  Local  and  Interna2onal  Best  Prac2ces  3.  How  you  can  do  it?    4.  Key  takeaways  –  Summary    

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

New  World?  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

But..      

What’s  the  difference?    

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

Tradi2onal  

•  Expensive  $  •  No  Ownership    •  Reserva2ons    •  No  engagement    •  No  measurement    •  ROI?  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

Social  Media  

•  Reasonable  cost  $  •  Large  audience    •  You  own  your  channel  

•  Engagement    •  Measurement    •  Crea2ve  and  Innova2ve   Source:  h^p://tawasul.me/10-­‐benefits-­‐of-­‐social-­‐media-­‐marke2ng    

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

Story  2me!  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

Meet  Marcus  Sheridan  

The  Problem  

•  Started  River  Pools  in  2001  with  two  partners  

•  Housing  market  collapsed  2008  

•  Recession    •  Big  Trouble!    

Source:  h^p://www.copyblogger.com/brick-­‐and-­‐mortar-­‐content-­‐marke2ng/    

The  Solu2on    

•  Started  Blogging    •  Content  Marke2ng    

•  Strategy:    Answer  Customer  Ques2ons    

•  Became  the  best  teacher  in  his  field    

Source:  h^p://www.copyblogger.com/brick-­‐and-­‐mortar-­‐content-­‐marke2ng/    

Key  Takeaway  1  

Answer  your  customers  ques2ons!  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

DvlzGame  

Key  Takeaway  2  

Share  Knowledge:  How  -­‐  To?  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

Objec2ves  

•  Arizona-­‐based  bicycle  manufacturer  State  Bicycle  Co.  wanted  to  use  Facebook  to  familiarize  people  with  its  brand  and  vision  to:    

•  Increase  fan  engagement  when  communica2ng  product  releases  and  upcoming  events    

•  Drive  fans  to  purchase  directly  from  its  e-­‐commerce  site  statebicycle.com    

Source:  h^p://cdn.pamorama.net/wp-­‐content/uploads/2013/05/State_Bicycle_Company_Facebook_marke2ng_case_study.pdf    

Results  

•  $500,000  in  annual  incremental  sales  comes  from  coupon    

•  codes  and  traffic  exclusive  from  Facebook    •  12%  of  traffic  to  the  State  Bicycle  Co.  website  came  from  Facebook    

•  1/5th  cost  per  click  on  Facebook  compared  to  other  adver2sing  plarorms    

•  10x  growth  in  fan  base,  from  4,600  to  46,000-­‐plus  within  12  months  

Source:  h^p://cdn.pamorama.net/wp-­‐content/uploads/2013/05/State_Bicycle_Company_Facebook_marke2ng_case_study.pdf    

Key  Takeaway  3  

Focus  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

Maria’s  Cupcakes  -­‐  Sweden  

Clever  Cupcakes  -­‐  Bahrain  

Key  Takeaway  4  

Beau2ful  Product..  Show  it!    Duh!  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

The  need  

•  1  year  old  company  •  Raise  Awareness  •  Getng  more  clients  

The  Solu2on  

•  Started  blogging    •  Content  Calendar    •  Answered  ques2ons    •  Industry  events    •  Localized  Content    

h^p://tawasul.me/tawasul-­‐al-­‐khaleej-­‐blog    

Key  Takeaway  4  

Share  Exper2se..  Become  A  Thought  Leader  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

Key  Takeaway  5  

Be  Different  –  Set  The  Trend  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

Key  Takeaway  6  

U2lize  Different  Channels  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

Bonus  Takeaway  

Search!    

Search  for  terms  related  to  your  filed  and  start  engaging!    

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

Hungry?  

5  Key  Ingredients  for    Successful  Social  Media  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

1-­‐  Planning  

2-­‐  Blog  

3-­‐  Unifica2on    

4-­‐  Content    

5-­‐  Measure  

5-­‐  Measure  Success  of  any  social  media  strategy  is  measured  against:  •  QuanKtaKve  results          

(stats,  channel  growth,  etc.)  

•  QualitaKve  results  (sen2ment,  conversa2on  analysis,  etc.)    

 

Social  Media  KPI’s  should    benchmark  the  following  3  elements:    

Summary  

•  Social  Media  is  here  to  stay  •  Social  Media  is  the  best  method  of  Marke2ng    •  Answer  your  customers  ques2ons    •  Focus  •  Share  how  to    •  Set  the  trend  •  Become  a  thought  leader  •  Search  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

5  Key  Ingredients  For  Successful  Social  Media  1.  Planning    2.  Blog    3.  Brand  Unifica2on    4.  Content  Marke2ng    

5.  Measure  ROI    

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

               The  ques2on  is  not    “Are  you  doing  social  media?”    

 

       The  Ques2on  is    

“How  good  are  you  doing  social  media?”  

?  

In  2014..  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

Thank  you!  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me    

Contact  Us  

TAWASUL  Al  KHALEEJ  Social  Media  CommunicaKon  P.O.  Box  20207,  Diploma2c  Area,  Kingdom  of  Bahrain  

(+973)  39322111  

info@tawasul.me  

www.tawasul.me  

@TawasulME  

P.O.  Box  20207,  Diploma2c  Area  -­‐  Kingdom  of  Bahrain    Email:  info@tawasul.me    -­‐  Web:  www.tawasul.me