How Online Travel Booking Websites Could Benefit From In-App Messaging

Transcript of How Online Travel Booking Websites Could Benefit From In-App Messaging

HOW ONLINE TRAVEL BOOKING WEBSITES

IN-APP MESSAGING

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COULD BENEFIT FROM

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http://www.linkedin.com/company/appiyo

https://plus.google.com/112549010224498004860/about

https://twitter.com/appiyo

https://www.facebook.com/appiyo

https://www.youtube.com/channel/UCPJZLEAlBMQnrhrkBwGQ_4w?safety_mode=true&persist_safety_mode=1

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EMAIL VS SMS

SMSMARKETING

EMAILMARKETING

14.32%

12.93%

14.32%

12.93%

&

VS

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INTENT DRIVEN COMPUTINGIn-app messengers can also double as a port to capture intents, for instance users can indicate their intent of making a certain travel plan and then the “intent driven computing” backbone goes to work bringing in messages with promotions and discount catering to the plans considered by the user. This could be done by contacting relevant travel services and bringing in tailor made promotions and discounts.

Promotional Messages

LIKE

LEAD GENRATION

FORM

APPROVAL

INVOICE

PAYMENT PROCESS1

2

3

4

5

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CAPABILITIES OF ACTIONABLE ENTERPRISE MESSENGER

Messages with buttons capable invoking transactions01

Messages with embedded commands capable of invoking transactions

02

Rich Text messaging03

Images and Videos04

Security – Password protection for messages05

PAY

“&”

AIU

FUNCTIONAL CAPABILITIES: PRESENTING BILLS &

PAYMENT PROCESS

PROMOTIONAL

MESSAGES

BILL PRESENTING

PAYMENT PROCESS

ENTERPRISE

Customer LikesCustomer No Name

9568458236 Jack

9561235840 Sara

9856234578 Emi

LEAD GENERATED THROUGH

ACTIONABLE MESSAGING

FUNCTIONAL CAPABILITIES: LEAD GENERATION

FUNCTIONAL CAPABILITIES: PRE-SALES & POST-SALES

CUSTOMER SUPPORTAdmin

CEO

Manager

Technical Team

Law

FORM APPROVAL

PROPOSALYes, sure

Please wait for awhile, let me check.

May I know the seat availability of this

flight A20154?

You can avail 6 seats.

Ok, thank you

APPROVE

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How Online Travel Booking Websites Could Benefit From In-App Messaging

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Transcript of How Online Travel Booking Websites Could Benefit From In-App Messaging

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