How NOT to Recruit on a College Campus

Recruiter Assumptions 1. HR/recruiters slashed during last recession

2. Recruiters/employers are looking to higher education to produce career-ready grads

3. Companies targeting a few top-tier schools

Position Descriptions

• Post and pray

• Company information/civic engagement

Mondeléz

Position Descriptions • Post and pray

• Company information/civic engagement

• Typos

• 1 – 3 years of experience

• Major/skill requirements

Position Descriptions

• Technical skills

• Majors feed the university, skills feed the family

• Liberal Arts: Preparing for work in business

The Interview • West Michigan

• Company culture/housing

• Professional development programs

• Get back to candidate

Internship Programs • NACE – 52%• GVSU – 88%• GVSU – 8,400 • Mill Steel

• 2005 – 130 employees/13 interns• 2015 – 300 employees/30+ interns• 75%

THIRD-PARTY RECRUITERS

How to Recruit on a College Campus

• Come Early, Come Often

• People Hire People

How to Recruit on a College Campus

• Know your competition

• Local/regional/national

• Detroit

How to Recruit on a College Campus

• Hold career centers accountable

• Faculty/department connections

• OMA/LGBT/Women’s Center • Student groups

• 350/102 academic or professional

and

coun

ting…

Career Events • Career Fairs

• Careers In… 16 – 208 – 1893

• Careers At… 27 – 22 – 443

• Employer Spotlights

• On-campus Recruiting

farleytr@gvsu.edu