How Non Profits Use Tableau to Affect Social

Change

BEN JONESbjones@tableausoftware.com

@DataRemixed

1.Analyzing their cause2.Optimizing fundraising

3.Sharing their message4.Mobilizing advocates

• SHORT DEMO – Where are non profits in the U.S.?

How Non Profits Use Tableau Public to Affect Social Change

1. Analyzing their causeSC Campaign: Lowering Teen Pregnancy

https://www.youtube.com/watch?v=SlmwDhrpcqo

2. Optimizing fundraisingInterface: Strengthening children & families

Direct Mail Campaigns

GeographyWhich cities and zip codes are yielding positive results? Which cost more than they return?

Donation HistoryDoes it matter when they donated last? Are lapsed donors worth sending to?

Donor TypeDo individuals or businesses respond more often? When they respond, which give more?

3. Sharing their message

global hunger

the environment

local prosperity

Free software to quickly create and share interactive data graphics on the web

How does it work?

Data Connect Visualize Publish

Data in Excel, CSV,

Access

Point Tableau Public to

data

Create interactive dashboards

Embed in your website and

share via social media

Fighting Global Hunger

Sharing the IFPRI message

Nilam PrasaiData Curator,

IFPRI

http://www.ifpri.org/tools/2014-ghi-map

Tableau Public enables “Revizzing”

Michael MixonBlogger, Pixel

Drifter

http://mixpixviz.blogspot.com/2014/10/looking-deeper-at-hunger.html

Accelerating the Transition to Clean Energy

Sharing the CSE message

http://energycenter.org/programs/self-generation-incentive-program/

program-statistics

http://energycenter.org/clean-vehicle-rebate-project/rebate-statistics

Promote WA economic prosperity & quality of life

Sharing the WaBA message

http://www.wacatalyst.org/data-viz-job-growth-in-puget-sound-2000-

2013/

http://www.wacatalyst.org/data-visualization-obesity-in-washington-

state-counties/

4. Mobilizing Advocates

People believe in your cause. They have skills. So…