How Latency Can Kill the Video Experience

Jason Thibeault, Sr. Director, Marketing Strategy at Limelight

Networks

The reason why your audience is leaving

R̂eal

The reasons that people walk out of presentations

• They leave for lots of reasons• This is reason #1• This is reason #2• This is reason #3• Don’t you wish there weren’t any more reasons• And this is reason #5• And reason #6• Wow, when do these reasons end?• Reason #7• Reason #8• Reason #9• Reason #10• Haha are you still reading this?• Your eyes must be hurting by now. I mean seriously can you even get anything out of this?• Reason #11• Reason #12• There is no reason #13 because it’s bad luck• Reason #14• What’s this guy’s name again?• And you thought there were only 5…• What’s that, you want a few more?• Reason #16• Reason #17• Did you call your wife?• Reason #19• And the last reason• Reason #20

Latency

video

The silent killerA temporary 500-millesecond increase in page load time resulted in a measurable 20% drop in Google traffic. Page load times that are just 250 milleseconds slower than an alternative will send customers to competitors. For Amazon.com, each additional 100 milleseconds in page load time results in $750 million in lost sales.

Awwwwwwwwwwwwwww

Internet Congestion

Uber Congestion

Spamhaus

Improve “time to first byte”

CDN

Front-end

Reduce roundtripsCombine imagesCombine JavaScriptCombine CSS

Re-order requests Reduce payload even more

Minify CSS and JavaScriptAdd image compression

Increase concurrency

INCREASED REVENUES

10% increase in revenue (for every 1s of improvement)

12% increase in revenue (by improving page load speed from 6s to 1.2s)

5% increase in revenue(for every 2s of improvement)

50% more page views for fastest visitors (relative to slowest)

9% more traffic(for every 400 ms of improvement)

X

45%

Mobile

“The Multi-Screen World.” Google. 2012.

“The Multi-Screen World.” Google. 2012.

Strangeloop

Use fewer tripsPrioritize the order of elementsRight-sized rich media

Sto

rag

e

DIY Cloud

• Every day you serve 5,000 objects from cache• You have a cache-hit of 90%• That means 500 objects are retrieved from

origin EACH DAY• Multiply that by a global audience (say 6 pops)

and that’s 3,000 daily origin requests.

Ouch

Workflows

DIY

Cloud

How Latency Undermines Video

Internet congestion The front-end MobileStorage and workflows

and everything else surrounding your video

Adding video to your digital experience

Adding video to your digital experience

EEEK!

Video…

Sr. Director, Marketing StrategyLimelight Networks

p: +1 602-850-4871t: @_jasonthibeaulte: jt@llnw.com