HOW IS SOCIAL MEDIA LIKE A TOOTHBRUSH?

Did you know more people own a cell phone than a toothbrush?

Gross. But true.

Of the 7+ billion people on Earth

5.1 billion own a cell phone

Only 4.2 own a toothbrush

What does this have to do with social media?

Glad you asked.Ahem.

It tells us that mobile use along with social media

Should be our first “screen” concern when designing digital strategies

Need more convincing?Bring on the facts!

91% of smartphone users have their phone within arm’s reach 24/7

When lost or stolen, the average person will report it in just 68 minutes; compared to 26 hours when they lose their wallet.

The average response is only 90 seconds on mobile, compared to 90 minutes via email.

44% of Facebook users access their accounts via mobile–and are twice as active as their desktop counterparts.

And 9 out of 10 mobile searches lead to action; over half of which result in purchases.

By 2016 nearly one fifth of global ad spend will be attributed to mobile.

And 52% of mobile ads result in a phone call.

Mobile is here to stay and is held by a highly action-oriented audience.

Now if we can just get a better grip on the toothbrush.

Sources: MMA 2011, CTIA 2011, Unisys 2012, Mobile Marketer 2012, Facebook 2012, Berg Insight, xAd 2012

OceanwalkerStudios.com