November 2014

How is 360-Degree Panoramic Video Changing the World?

60% of all data on the planet is video

YouTube is the #2 search engine in the world

33% of all online activity is watching video

>19 hours of video per person per month viewed in the US only

Online video ad spending doubled in the last 2 years*

* http://bit.ly/1lErwzx, http://shutr.bz/1qe16UW

5 Interesting Facts About Video

Fascinating!

So what’s next for video?

Tectonic Shift in Consumer Perception

Global Entertainment Revolution is Underway!

• People want to “feel” the action, “be” the movie character, “fly” the dragon, “visit” the party, even while sitting at home

• This leads to new technologies creating full immersion in video

• 3D, IMAX, VR and desired user engagement in action fuel aggressive growth of 360-degree immersive and interactive video

Hold on… What is 360-degree video?

360-degree video is the video where the user can see EVERYTHING around the camera

Now there are NO LIMITS

YOU choose what you want to see

Click on the link below to see what it’s like

What is 360-Degree Video?

http://www.zuzuvideo.com/orchestra.html

360-degree video products are based on science, which draws inspiration from nature

Multi-faceted (bug-eye) optical system (consists of a number of cameras) allows the video camera to capture 360 degrees horizontally

and 180 degrees vertically (a full sphere)

Such systems preserve high quality of images at the same time providing for the widest angle possible

Based on Science and Nature

What is the market?

• Virtual reality• Entertainment• Skype calls• Weddings,

parties• Home

surveillance • Sports

Consumer B2B Security Military

Robotics

• Video conferencing

• Event online broadcasting

• Advertisement• Interactive

video tours• Oil and gas

exploration• Full-dome

cinemas and movies

• Special operations

• Security cameras

• Training• War actions• Military

equipment

Emergency• Fire monitoring• Natural

disasters

• Robotic vision

Science

• Aerial footage• Volcano activity• Hardly accessible

places

23+ Applications of 360-Degree Video

A consumer can do live broadcasting from a party or a skiing adventure to give her viewers a feeling of what she experiences

right now

A real estate company can use 360-degree cameras to shoot interactive 360-degree videos positioning a real estate asset in

the best possible way

A fulldome cinema can run not just computer-generated shows but feature films shut with a 360-degree camera

Use Case Scenarios

An airport, a bank or a large mall can use 360-degree security cameras instead of narrow-view cameras to cut costs on

equipment and data transfer

A UAV can record the 360-degree aerial view

An Oculus Rift (or other VR glasses) user can literally feel inside the video as if he is at another place – where the camera is

installed

More Use Case Scenarios

Effectiveness of 360-Degree Video in Advertisement

It has been proven in numerous tests that a 360-degree video banner has:

• 3x higher conversion (CTR, view -> click)• 30% higher repeated view rate• 70-300% increase in user engagement

Where does it play?

Playback Devices

OR

Got it.

Now, what are the major benefits of 360-degree video?

Fully immersive

Interactive

Allows for a fully spherical view of reality (can also be 3D)

Allows the user to choose the view angle of the camera

High quality video (up to 6K)

Saves money on equipment, labor and data transfer

Highly efficient in engaging viewers

7 Major Benefits of 360-Degree Video

360-degree video is a revolutionary step in video technology

that creates truly immersive experience and unlimited opportunities for users and

content creators

Panorics is a global company which develops 360-degree fully immersive video solutions and products for a variety of industries. Some of the

company's products include:

• 360-degree panoramic video and photo• Image stabilization• Interactive 360-degree video systems• Virtual reality and real-time online broadcasting

Panorics licenses its technology to other companies as well as builds its own product line of electronic and optical devices for different market segments

Learn more: www.panorics.com

Tell us if you like the presentation: info@panorics.com

About Panorics

Thank you!

Let’s make the world a happier place to live!