Post on 06-Aug-2015
How Does HR Use Social Media?How Does HR Use Social Media?
CIPD – Middlesex University - 6th Dec. 2010
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Content
• Definitions• Impact on Society & Organisations • How HR uses SM• How students can use SM • Do’s and Don’ts• Do s and Don ts• Q&A
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Social MediaInternet-based
tools thattools that enable people
to exchangeto exchange ideas.
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Web 2.0
..
• Users create and consume content
• Collective Knowledge g
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Why are SM important?
• Exchange of ideas beyond borders • New ways of generating knowledge• Creates collective knowledge • Rapidly growing tool• Rapidly growing tool
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Society & Organisations
• Focus on networks supported by technology
– Networked societyC t d i ti– Connected organisations
– Social collaborationevery step of the way
Your business partnerIncreased complexity, interdependence, integration – Ipod
Top Down vs. Network
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Who is important?
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Who is important?
• Number of connections• Influence of your connections • Amount of interaction• Amount of interaction • Content quality• Response to your content
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Effects of Networks
• De-layering• Breaking down of organisational silos• Increased cooperation teamwork• Increased cooperation - teamwork• focus on experts‘ knowledge • Informal & fast communication flow
Issue of controlevery step of the way
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• Issue of control
Organisations – Status Quo
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Social Media and HR
• Benefits – new forms of cooperation and communication – more productivity, creativity, engagement etc.y, g g
Ch ll l l l i k• Challenges – new rules, legal risks.
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Social Media & HR
How does HR use
• Blogs• Blogs
• Videosevery step of the way
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Recruiting
• Twitter - distribution channel for vacancies
• LinkedIn - search tool for staff
• Blogs & Facebook – employer brandingevery step of the way
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• Blogs & Facebook – employer branding
New mix of channels to attract the right people for jobsNew mix of channels to attract the right people for jobs
Employer Branding - Facebook
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Your business partnerLive Positively: climate protection water conservationLive Positively: climate protection, water conservation, recycling, community, balanced living
Sourcing – Twitter 1
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Sourcing – Twitter 2
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Employer Branding - Blogs
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http://www.europeancareers.coca-cola.com/en/home.aspx
Learning & Development
• Blogs, wikis – knowledge databases, increase quality of workincrease quality of work
• Software - Self-initiated & social learning
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peer-to-peer learning that increases performance
British Telecom - Blog
• BT uses internal blogs to spread examples of good/bad customer servicegood/bad customer service
h l t h i i t d t d t• helps technicians to understand customers and find solutions to problems quickly/informallyquickly/informally
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breaking down organisational silosImproving quality of servicep g q y
Noddlepod – Learning SoftwareN t kiNetworking
Project Management
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Internal Communication
• Two way communication• Quick and informal• Barrier free (time space hierarchy)• Barrier – free (time,space, hierarchy)
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IC - Video & Blog
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IC - Tweet Chat
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IC Tweet ChatQ estion Ho does HR se SM?7:19 pm Dave #chrchat Q1 - What do you think is the current level of
participation?- low but growing very quickly Still view
Question: How does HR use SM?
participation?- low, but growing very quickly. Still view of many as non-work ben
7:19 pm Henry @charlie_ whichever way you look at it participation is incredibly low #chrchat
7:20 pm Claire @charlie_ #chrchat would say at very early infancy in most non-progressive companies even in a publishingmost non progressive companies, even in a publishing company only a few users
7:20 pm Will Q1 also many people still very hung up on control issue
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#chrchat
Employee Engagement
• Blogs and wikis – communicate values & vision
increase pride, commitment & employee engagement
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engagement
T.G.I. Friday - Blog
• Employer branding & commitment of joiners
• Engagement, pride, peer-to-peer l i lit f klearning, quality of work
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www.fridoids.co.uk/blog/
Legal Issues – Control vs Non - Control :
• Company reputation (Facebook)• Company reputation (Facebook)• Use during working hours• Poaching of clients (LinkedIn)
– Intellectual property: • Copyrights• Copyrights• Trademarks • Confidentiality (Wikileaks)
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Legal Issues – Data protection: privacy & sensitive data
– Diversity & Discrimination:• Age • Disability• Disability• Poor & less educated employees • Harassment via postings
Control - Policies & Procedures
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Facebook - Reputation
• The New York Times ..SM policies that prohibit making negative remarks about one’s boss … online are … violation of labor laws ... protect employees’ right to talk (9/11/2010)talk …(9/11/2010)
• Metro … Facebook comments are a every step of the way
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private matter and not grounds for disciplinary action..(11/11/2010)p y
How can YOU use SM?
• Twitter – as channel for job vacancies
• Blogs show your expertise & engage• Blogs – show your expertise & engage with HR community
• LinkedIn – your #1 marketing toolevery step of the way
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• LinkedIn – your #1 marketing tool
LinkedIn - Basics
Picture
Key words
Complete Profile
Key words
Complete Profile
Status
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LinkedIn - Basics
• Meet personally and then “link in”• Join groups to get access to new
connectionsconnections • Join groups to participate in discussions• Get honest recommendations • Fed in your twitter and blog stream
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• Fed in your twitter and blog stream
The Do’s and Don’ts
• Be consistent • fake identitiesD ’t i t l t• Be a good listener
• Create great content
• Don’t spam, intolerant• Try and sell peopleg
• Build a strong network
• Build your network too quickly network
• Be a good social citizen
• Be pushy, rude etc.
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citizen• Protect privacy
• Mix private and business
Q & AQ & A
# CISM10# CISM10.
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Thank You
.
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