HOW DO YOU LIKE YOUR POUTINE?

2016 CFA National Convention – Rapid Expansion

WHAT IS SMOKE’S POUTINERIE?

Is it a Restaurant?

Is it Poutine?

WHAT IS SMOKE’S POUTINERIE?

.....It is a BRAND

and it is an EXPERIENCE!!!

SMOKE’S POUTINERIE VISION:

GLOBAL DOMINATION by Providing a Unique “Canadian Food Experience” that will Entertain the World!

VALUES:

Leading a Fun & Entertaining Eating Experience Creating a Superior Tasting Product with Value Driven, Passionate Brand Advocates Living our Culture and Fostering Opportunities

for Growth Supporting & Helping our Business Partners

Achieve their Goals Being a Responsible Community Leader

GUESS THIS TRACK

• Created “Poutinerie” and an Entirely New Food Category

• A Quick-Serve Restaurant Exclusively Focused on Poutine

• Opened First Location Smoke’s Poutinerie Adelaide, Toronto

2009

• 10 Locations!

• World Poutine Eating Championship is Created

• Mobile Business Strategy Launched

• First Sports & Entertainment Location2010

• Doubled to 20 Locations!

• Canadian Expansion, Coast to Coast

• Sports & Entertainment Expansion 2011

• Doubled to 40 Locations!

• Received Award for Canadian Company of the Year

• Recipient of the Hospitality Award for Fastest Growing Company in Canada

• Dominating Sports & Entertainment Market

2012

• 60 Locations!

• WPEC – Largest Eating Competition in Canada

• Proprietary Products - Fries, Curd & Gravy 2013

• 80 Locations!

• WPEC – Moves to Yonge & Dundas Square, 2nd Largest Eating Competition in the World

• SPWFGCCCPGTFCGWWWPET2014

• Official Launch of Smoke’s Poutinerie U.S. Franchising Inc.

• Smoke’s Weinerie Brand Extension

2014

• 100 Locations!!!

• Official Launch of Smoke’s Poutinerie Sports & Entertainment Inc.

• Received 2015 Brand of the Year Award!

• Smoke’s Burritorie Brand Extension2015

• Targeting 133 Locations for 2016: • Canadian Retail• U.S. Retail • Sports & Entertainment Expansion• International Expansion

• GLOBAL DOMINATION Strategy 1300 Locations by 2020

2016

SPORTS & ENTERTAINMENT

CANADIANDEVELOPMENT

AMERICANDEVELOPMENT

SPORTS & ENTERTAINMENTDEVELOPMENT

18 CITIES

107,000,000 Media Impressions

12,000+ Poutine Served

25 DAYS

1 DAY 15,000+ People

5,000,000 Media ImpressionsInternational Television Coverage

5,000 Poutine Served

Being Canadian Movie launched with an epic party sponsored by Canada‘s BEST! Paul Shaffer enjoyed #Smoke’s #Poutine

SLAUGHTERHOUSE POUTINESECRET MENU ITEM

HOW THIS RESTAURANT IS STARTING A POUTINE CRAZE AROUND THE WORLD

CANADIAN TURNS PASSION FOR POUTINE INTO FOOD DYNASTY

BEST POUTINE IN TORONTO

FAMOUS CANADIAN POUTINE CHAIN NOW CLOGGING ARTERIES IN HOLLYWOOD

CNBC

Smoke’s Signals

SMOKE’S POUTINERIE BRAND OF THE YEAR

WORLD’S LARGEST & ORIGINAL POUTINERIE

Toronto-based Smoke’s Poutinerie Reveals Plan to take Poutine GLOBAL!

WHERE THERE’S SMOKE’S THERE’S SUCCESS

QUESTIONS?

WHOIS SMOKE?

SMOKEIS THE FOUNDER

SMOKEIS OUR LEADER

SMOKEIS A VISIONARY

SMOKEIS AN ADVENTURER

SMOKEIS A GIVER

SMOKEIS AN ATHLETE

SMOKEIS A ROCKSTAR

SMOKEIS A CELEBRITY

QUESTIONS?

QUESTIONS?