How did Coca-Cola integrate all stages of the event for its bottlers in India?

One System Conference 2017An event for Coca-Cola India main franchisees, the Bottlers, had its edition in January 12th and 13th, 2017 in India.

The event goal was to get together all franchises from India to unite, act and grow into an one single system.

The event was attended by the president of Coca-Cola Pacific, Coca-Cola India, executives of Coca-Cola Asia and more than 250 bottlers.

NeedsThe goal of Coca-Cola was to bring innovation to the event and automate all processes.

In addition to that, they also wanted an efficient application with good usability for the attendees.

In order to make the attendees management easier, we offered the OnSite service for this event. OnSite provides local support, with our local team operating the mobile platform and technologies such as beacons, NFC and registration in order to ensure all stages and information during the event.

Solution:

OnSite

OnSite

The mobile platform was customized with the logo and information to fit the event’s needs, simplifying the management processes and thinking about user experience.

Configurations and mail automation were set up in order to send custom forms for the attendees to register and to download the app.

Plataforma Mobile

Solution:

Mobile Platform

The technology was used to improve the efficiency of all attendee’s check-ins.

Days before the event notifications were sent by the Coca-Cola’s event app aiming to confirm the presence of each pre-registered guest list in a quick and custom fashion.

Solution:

RSVP

RSVP

Solution:

RegistrationAfter the registration, the attendees received the password to access the app, ensuring the security and privacy of the attendees when sharing relevant information.

Additionally, in this event tablets and printers were sent in order to make the registration process quicker.

Registration

Solution:

AnalyticsLive statistical data were placed in order to easily measure the event ROI during and after the event.

Each booth had a set goal for their target audience. When the target audience stopped by they were presented with a gift.

Analytics

Solution:

Beacons e NFCTechnology used for management and control of the registration process very quickly and easily. In addition to reducing the risks of event access fraud, it monitored the average time which each participant stayed in the booths, talks and presentations of the event.

Display screens were used to show the technology present during the event. The director presented which were the most visited booths using our beacon technology.

Numbers of event

948Chat messages

318App Downloads

33696Networking access

Attendees and event organizers engaged to the app as the main mean of communication and exchange of information.

Benefits of using the solution

Monitoring presence of

attendees on booths.

Automated enrollment and check-in.Real-time and easier ROI analysis.

Testimonials

Great working with you guys!

Koteshwar L NDirector - Operations & Marketing, Coca-Cola India Pvt.

Ltd.t

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