GROUP MEMBERS

MALIK ABU BAKER ROLL NO BITM-F15-015 MALIK BILAL HAIDAR ROLL NO BITM-F15-038 USAMA RASOOL ROLL NO BITM-F15-043 SHAH ZAIB ROLL NO BITM-F15-056 IRFAN ALI ROLL NO BITM-F15-027

HOW COLORS AFFECT ON OUR

COMMUNICAT ION.

YELLOW LAYS RED LAYS BLUE LAYS

COLORS are remembered easily.

P E R C E P T I O N O F C O L O R S C A N B E D I F F E R E N T I N D I F F E R E N T R E G I O N S .

BLUE perceived in

ENGLAND SPAIN

IMPORTANCE OF COLOR:

• Colors play a vitally important role in the world in which we live. Colors can sway thinking, change action, and cause reaction.

• Colors is powerful and important communication tool, and it is tied to religious, cultural, political and social influences.

COLOR PSYCHOLOGY IN BRANDING AND MARKETING:

The red color easily

attract attention

and increase appetite.

To emphasize on products usually used with black color font

COLOR PSYCHOLOGY IN BRANDING AND MARKETING:

`This color is very good to

grow and customer

loyalty

Many products

emphasize naturalness of product using this

color.

EFFECTIVENESS OF COLORS IN MARKETPLACE:

There is no better proof of the effectiveness of colors than the market place, where it is a vital key in communicating a positive,

enticing and irresistible image for a product. Often called the “silent salesperson, ” colors must immediately attract the

consumer’s eyes.

PHYSIOLOGICAL & PSYCHOLOGICAL IMPACTS OF COLORS:

• We are born with an attraction for particular colors. What we feel about them will probably last throughout your lifetime.

• Our colors choice is the result of our early childhood memories, education, parent’s beliefs, cultural training, political leanings, and other aspects of life.

THE POWER OF COLOR IN LEARNING ENVIROMANTS:

We learn to communicate through colors before our language skills are developed.

Colours adds tremendous meaning to communication as it vitalizes massage, delivering an instant impression that is, most often,

universally understand.

THE BRAIN SEES AND REMEMBERS COLORS FIRST!

Have you ever tried to imagine what it would be like

living in a world with colors?????