How Coachella MakesAn Exclusive Brand

More Accessible

David J. DealInstagram/davidjdeal

How do you make an exclusive brand more accessible without hurting your mystique?

Coachella extends its own elite brand with digital

Coachella is an exclusionary event for the affluent

But you can experience Coachella without being there

The Coachella livestream spreads the brand everywhere

And takes you up close and personal

There’s an app for that in Coachella

The livestream helps you create your own visual stories

Coachella creates social TV

Everybody wins

Other events take you backstage with digital

What’s next: monetizing the digital experience

Thank you David Dealdavidjdeal@gmail.com