Post on 12-Jul-2015
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“How Cloud Services
Providers (CSPs) Can Build
a v1.0 Partner Program”
SPHomeRun.com
While Many Cloud
CEOs Mistakenly
Believe
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
That You Need a
Large Budget to
Launch a Channel
Partner Program,
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Approached
Correctly Even
Small CSPs Can
Have Partners
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Identify Categories
of Potential
Partners
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
For Small Generalist
Cloud Services
Providers, Partners
May Include
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Accountants
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Apple Mac
Specialists
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• CRM Specialists
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• IT Security
Experts
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Legacy Systems
Specialists
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Microsoft
SharePoint
Specialists
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Software
Developers
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• System Builders
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Vertical Market
Experts
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
While This is Not an
Exhaustive List,
Use it as a Starting
Point
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Find Potential
Partners
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Chamber of
Commerce
Organizations
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Lead Sharing
Groups
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Meetup Groups
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Start Simple With a
Phased Approach
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Get Your Partners
Talking with Each
Other
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
As Your Partner
Program Gets
More Established,
Consider Adding
Things Like
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• A Lead
Generation CPA
(Cost Per
Acquisition)
Program
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• A One-time
Referral Bonus
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Ongoing Revenue
Sharing
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Are You Using
Any Kind of
Channel Partner
Program or Co-
marketing Strategy
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
to Grow Your Cloud
Services Provider
Business?
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Please Share Your Thoughts
in the Comments Below
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SPHomeRun.com
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Planning Guide
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