How Can You Calculate The Cost Of Your Data?

September 20, 2016

Data Prepared By Business, Scaled For Business

Maximize Revenue – Stay CompetitiveAirlines aggregate a variety of data to run and apply dynamic seat pricing.

Allowed airlines to step out of pricing wars and link pricing to demand and flyer profiles.

Image Source: abcnews.go.com

Are you able to demonstrate business

ROI inhibiting data investment?

By 2017, 33% of the largest global companies will experience an information crisis due to their

inability to adequately value, govern and trust their enterprise information.

Source: Gartner

• Missed Revenue

• Customer Churn

• Inaccurate Forecasts

• Hidden Fraud

• Compliance Fines

• Inaccurate Inventory

• Inefficient Logistics and Fulfillment

• Lack of Worker Productivity

“Too often, companies execute big data projects as bottom-up projects integrating data sources

with no clear business objective or goal in mind. “- Noel Yuhanna, Principal Analyst, Forrester Research

Lost time to business ROI

Big box retailer stands up Hadoop distro to modernize data center and accelerate integration.

Data lake created without business use cases and involvement

Takes a year and a half to identify and run pilot scenario for for loyalty analytics.

Data pipelines are for systems, not people

We start with rich data…

ConversationsRelationshipsExperiences

We process data to fit systems… We lose all meaning.

Data in the RawDeconstructDisassociate

Atomic

Does this sound like you?

• Traditional tools requires a lot of installation and set up – slows down starting up a project

• Cannot work on full/large volume of data – need to sample data• Based on SDLC process – write code, package and then run it. Not self-service.• Cannot see data easily while working on it• Cannot query fast enough• Cannot repeat my operations again and again• Cannot make changes easily and quickly

Source: Paxata Financial Services Customer

What are your biggest challenges when preparing data?

Get a handle on your cost of data

Right Fit Your Data Management Strategy

Prescriptive AnalyticsCompetitive

BIInformed

TransactionsCollect

Exploration / DiscoveryDemocratized

0%

100%

% D

ata

Use

d

Time to First Value

HighPeriodicData Interaction

Months <Week

Acco

unta

bilit

y

IT Driven

Business Driven

Model Your Return On Data

Business Outcomes• Time to first business value – upside or de-risk• Increased productivity – go deeper with data• Expanded capabilities – scale intelligence

Metrics to track• % data used• Time to understanding• Data lake adoption• Decrease/Increase resources• Responsiveness• Retire or decrease technology service

Measure Your Return On Data – Auditing Firm

• Over 1000 analysts who spent over 50% of their time cleaning, organizing, and merging data so that the company could complete audits.

• Missed Opportunity: Concentrating on data cleansing rather than increasing the number of audits that could be performed cut into additional revenue potential.

• Measure: Assumption - move 40% off data cleansing

• Result: 27% increase in revenue generating capacity

Calculate ROI

ROI – Resource Hours

ROI – Added Resources

ROI - Productivity

“Prior to Paxata, we struggled with cumbersome data prep processes that were impossible for us to audit or automate – our only approach was to

just throw more bodies at the problem.”

- Chief Data Officer, Financial Services Firm

Business Analyst Chief Analytics Officer Chief Data Officer

You know good data when you see it

Engage with data yourselfAccess data anywhere

Understand the meaning of the dataPrepare data for analysis

Collaborate with your teamShare your data

You deliver meaningful information to drive business outcomes

Power an insight driven businessUnlock data value quickly

Understand what data worksMake data actionableCapture data hygieneEnable collaboration

You enable the business to get value from all the data

Scale data to the enterpriseGet faster return on data investment

Deliver a comprehensive serviceScale up and out

Deploy data and pipelines fasterGovern and secure data

The Paxata Difference

Data Prepared By Business, Scaled for Business

Valu

e

Agility

Business

IT

Repeatable Iterative/Discovery

IT

Analyst Data prep tools

IM Solutions

Business Information Platform

BI Solutions

Intelligence At Scale

Paxata connects information to business at scale

Integration Quality Enrichment Governance

Semantic Catalog* and Library

Consumer Experience, Exploration & Collaboration

Connectivity Framework

In-memory, parallel, pipelined, columnar, distributed data transformation engine

Automation

Adm

inist

ratio

nSe

curit

yDA

TA

3rd partyPackaged Apps Databases/EDW Flat filesHadoop/Big Data*: Roadmap

USE

CA

SES

Custom AppsBI & Analytics Transactions Data-as-a-ServiceData Markets

Developers Data Scientists Analysts Information Workers

Collaboration

Paxata Business Information Platform™

Key Takeaways

• Build an ROI model tuned to strategic, growth, efficiency and risk• Model metrics on data accessibility, interaction, accountability

and time to value• Address business outcomes that are personal, operational, and

organizational• Build an information platform that translates tribal knowledge

into organizational IP

Visit www.paxata.com/schedule-a-demo/Request a demo and get a free data prep value assessment!