How can i do more UX? (Stavros Garzonis)

Post on 21-Oct-2014

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Stavros Garzonis's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams." The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.

Transcript of How can i do more UX? (Stavros Garzonis)

@StavrosUX

3 Things to consider &

3 Things to do

How can I do more UX?

@StavrosUX

1. Production process 2. UX convergence vs

UX assimilation 3. Corporate usability maturity

Things to consider

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Function AND form

1. Production process

UX RESEARCH UX DESIGN CREATIVE DESIGN DEVELOPMENT

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Visual creativity leads

UX RESEARCH UX DESIGN CREATIVE DESIGN DEVELOPMENT

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Visual creativity leads

UX RESEARCH UX DESIGN CREATIVE DESIGN DEVELOPMENT

I know best

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UX leads

UX RESEARCH UX DESIGN CREATIVE DESIGN DEVELOPMENT

Users know best

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2. UX convergence

Psychologist

Designer

Product Manager

Developer

Architect Archeologist

Astronaut …

UX

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UX assimilation

Psychologist

Designer

Product Manager

Developer

Architect Archeologist

Astronaut …

UX

@StavrosUX Hostility Toward Usability

Developer-Centered Usability

Skunkworks Usability

Dedicated Usability Budget

Managed Usability

Systematic Usability Process

Integrated User-Centered Design

3. Corporate Usability Maturity

User-Driven Corporation

@StavrosUX Hostility Toward Usability

Developer-Centered Usability

Skunkworks Usability

Dedicated Usability Budget

Managed Usability

Systematic Usability Process

Integrated User-Centered Design

3. Corporate Usability Maturity

User-Driven Corporation

@StavrosUX

1. Production process 2. UX convergence vs

UX assimilation 3. Corporate usability

maturity

Things to consider

@StavrosUX

ASK 1. Naive questions

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ASK 1. Naive questions

2. Challenging questions

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ASK 1. Naive questions

2. Challenging questions 3. For forgiveness, not permission

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Shape your role

You

UX