Post on 17-Nov-2014
description
OPTIMIZE FOR HOW BRANDS CAN
@matt_siltala matt@avalaunchmedia.com
INTRO
is moving closer to an advertising model and there are many opportunities for businesses to help people discover your brand and products. Pinterest is expanding as a content marketing and advertising platform. It’s more than just advertising. These features give you a chance to engage with a community and expose people to more about your brand and products.
@matt_siltala
CASE STUDY
@matt_siltala
Courtesy of Pinnablebusiness.com
CASE STUDY
@matt_siltala
RUSTIC ARTISTRY
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ITINERARY
90% of her pins getting at least one repin
64% of her social channels traffic comes from Pinterest
Facebook, with over 4,000 Likes, accounts for 34% of her social traffic
Visitors from Pinterest have a lower bounce rate – 55% compared to 70% with Facebook visitors
TIPS INSPIRED BY CASE STUDY
@matt_siltala
INSPIRED TIPS
RUSTIC ARTISTRY
YOUR LOCATION CUSTOM
ITINERARY
90% of her pins getting at least one repin
64% of her social channels traffic comes from Pinterest
Facebook, with over 4,000 Likes, accounts for 34% of her social traffic
Visitors from Pinterest have a lower bounce rate – 55% compared to 70% with Facebook visitors
Don’t just repin, find new material that expresses your brand personality
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Look at Magazines
In your niche
Look for related Content on
Blogs and websites
Slideshows often Have great pin-worthy
Images
@matt_siltala
INSPIRED TIPS
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Find new ways to promote your best-performing pins. Look at
your analytics tab on Pinterest to see the Most Recent, Most
Repinned and Most Clicked pins. Then comment on pins with
something helpful or “like” them to acknowledge the person who
pinned them. Sign up for Newsletters from
Like-minded brands
@matt_siltala
INSPIRED TIPS
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Feature your most pinned or popular images and feature on other social networking sites. Don’t use the feature to tweet them, create a unique tweet. Same with Facebook, create
a unique post. Sign up for
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@matt_siltala
INSPIRED TIPS
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You can quickly create a few of your best images together into one image to pin again or for
other sites. A tool called PinThemAll.net helps make this easy. Use it to create a vertical
collage. Sign up for
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@matt_siltala
INSPIRED TIPS
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Create a pin advertising a new board and pin it on a more
established board.
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@matt_siltala
INSPIRED TIPS
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Do not fill your boards with pins from your
own website. Eventually you will run out of things to pin. You won’t have fresh new content to share on
a consistent basis. On her “Make Mine Rustic” board, only about 5% of the
2800+ pins are from her own website.
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@matt_siltala
INSPIRED TIPS
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Pin your most popular pins to group boards that have a strong following and are a
good fit.
PinGroupie and Board Deck boarddeckhq.com are tools that can help you find group
boards. You can also use Pinterest search to find group
boards.
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YOUR MOST
POPULAR PIN POPULAR
GROUP BOARD
@matt_siltala
INSPIRED TIPS
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Pin content that is performing well more than once - to another board, to
a group board or even again on the same board.
That way your new followers will be exposed to your best
content. Wait a month or more in between pins. Sign up for
Newsletters from Like-minded brands 1 MONTH
@matt_siltala
INSPIRED TIPS
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ITINERARY
Use PinAlerts to see what’s being pinned from your website (not just what’s popular on Pinterest).
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@matt_siltala
CASE STUDY Courtesy of Business.Pinterest.com
@matt_siltala
CASE STUDY
BUZZFEED
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Pinterest is BuzzFeed’s 2nd Largest social network referrer
Has a much longer lifecycle than other social networks, often driving traffic to posts moths after publication
According to Dao Nguyen, VP of Growth and Data at BuzzFeed…
More than Half of BuzzFeed’s traffic from Pinterest Goes to posts published more than 2 months ago
According to Dao Nguyen, VP of Growth and Data at BuzzFeed…
@matt_siltala
TIPS INSPIRED BY CASE STUDY
@matt_siltala
INSPIRED TIPS
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ITINERARY
Put your pin button at the top of your images.
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@matt_siltala
INSPIRED TIPS
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ITINERARY
Optimize your pins for mobile
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@matt_siltala
INSPIRED TIPS
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CUSTOM ITINERARY
Create beautiful vertical editorial images and put
them first in your blog posts
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Height: 762 px
Width: 625px
@matt_siltala
INSPIRED TIPS
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Pin Humor. Of the 100 Buzzfeed
stories that have the most traffic from Pinterest,
30% of the visits are to humor posts.
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@matt_siltala
CASE STUDY Courtesy of Hello Society
@matt_siltala
CASE STUDY
CHOBANI YOGURT
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ITINERARY
15 of 25 of their boards are recipe boards
Chobani has over 113,000 followers on Pinterest
They share recipes from fans, sponsored recipes from bloggers, and their own recipes
@matt_siltala
TIPS INSPIRED BY CASE STUDY
@matt_siltala
INSPIRED TIPS
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Become friends with your followers by helping them
catch a vision of a better life with your product.
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“Through mouthwatering pictures and branching out from their product, Chobani has used Pinterest to become more than just a brand. They have become a friend to their customer, sharing the same hopes, goals, desires, dreams, and tastes. ”
-Angela Swenson
@matt_siltala
INSPIRED TIPS
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ITINERARY
Leverage your social following on other sites.
Chobani tweets their pins but they don’t share them on Facebook with posts and
with the Pinterest app on Facebook Sign up for
Newsletters from Like-minded brands
@matt_siltala
INSPIRED TIPS
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ITINERARY
When they feature recipes on Facebook, they could also
add a link to pin the recipe. A newer feature is a landing
page that has a follow all button.
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@matt_siltala
INSPIRED TIPS
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ITINERARY
Create custom board cover images to give a consistent
look and brand style to your profile
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@matt_siltala
INSPIRED TIPS
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ITINERARY
Get your fans involved. Pin their recipes or ideas. Also consider teaming up with
bloggers (who often have a broad social footprint) to create new ways to use
your products. Sign up for Newsletters from
Like-minded brands
@matt_siltala
CASE STUDY Courtesy of Pinterest
@matt_siltala
CASE STUDY
Four Seasons Hotels and Resorts uses Pinterest to introduce their line of luxury hotels around the world and to help their customers plan vacations. Last year they launched a campaign called Pin.Pack.Go (2013). Guests and the hotel create a custom itinerary with a local Four Seasons expert. They pin together on a group board.
FOUR SEASONS HOTELS & RESORTS
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Over 26,0000 followers.
Since it launched, Four Seasons has seen a 525% increase in followers to its main account.
Since it launched, Four Seasons has seen a 525% increase in followers to its main account.
Created profiles for their more than 81 hotels, each showcasing the resort’s distinct style & features.
@matt_siltala
TIPS INSPIRED BY CASE STUDY
@matt_siltala
They have a board Gastronomic Travel featuring upscale restaurants around
the world. They pin their own restaurants as well as others.
Over 26,0000 followers.
INSPIRED TIPS
@matt_siltala
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Over 26,0000 followers.
RESULTS:
900% INCREASE in the average number of people repinning their content every day
600% INCREASE In the average number of pins from their website fourseasons.com year over year
INSPIRED TIPS
@matt_siltala
MATT’S BONUS PINTEREST TIPS BONUS INFO
@matt_siltala
BONUS TIPS
You can ask questions on a pin and your question goes to
everyone who pinned it. You get emails when there are new answers. This is a way to
connect with pinners in your niche and even introduce your
product or service.
COMMUNITY QUESTIONS ?
Community Answers
Question on Pin
@matt_siltala
Pinterest messaging system is a private
messaging system that allows you to send private messages to people. You
can share texts, pins, boards, and links.
Get to know your community MESSAGES
The new Messages feature can be used as a marketing tool.
BONUS TIPS
@matt_siltala
3 TYPES OF PEOPLE WHO YOU CAN MESSAGE:
Get to know your community
MESSAGES
Your followers (you do not need to follow them back to message them).
BONUS TIPS
People you're friends with on Facebook who have connected their
Pinterest account.
People who you follow on Twitter and who follow
you back and have Twitter connected with their Pinterest account.
@matt_siltala
Get to know your community
MESSAGES
BONUS TIPS
It can even be used for B2B conversations.
Here’s an example of a conversation in which a business complimented
MCNG Marketing for their “31 Days to a Better
Pinterest Page” board.
@matt_siltala
Get to know your community
LINK TO PINTEREST BOARDS ON YOUR BLOG OR SITE
BONUS TIPS
Many people have a follow button but don’t link to Pinterest pins or boards in their content.
@matt_siltala
OPTIMIZE FOR HOW BRANDS CAN
@matt_siltala matt@avalaunchmedia.com