The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

Imagine a place where brand world meets tech world

The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

WITH thousands of the best INNOVATIVE Tech companies WHO ALL HAVE “MARKET READY” TECH

The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

BMW: A virtual assistant

as good as a human

Heinz: an antidote to banner

blindness  

Stella artois:

gifting mates a round  

             

IdS: A bathroom imaginer to make plumbers loyal

 

Panasonic: virtual salesman to convert at point of sale  

NDA’D: HELP MUMS UNDERSTAND WHAT A BABY IS FEELING  

 

Market ready means taking an existing product or service and RE-PURPOSing for a brands’ needs

This is all these people do. Build tech experiences that makes customers’ lives better

The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

THEir Brands and Agency partners INCLUDE THESE GUYS….

SOLVING problems LIKE THESE

“Building technology wasn’t difficult….the hardest part was getting to market”

Irina Pafomova, Shopitize

“The Bakery is a quick process and puts us in touch with people who would never normally meet such a big, quite scary company”

Ali Wilkes, Heinz

“Agencies are creative solutions businesses not Tech R&D businesses. The Bakery brings those two together in a way that is not seen before”

Stephen Maher, MBA

http://bit.ly/17Cfuyp

http://bit.ly/1aao8EF

http://bit.ly/17HRCYg

The Tech Company

The Agency

The Brand

The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

THE IDEA IS THAT Everybody wins

Agencies ARE ABLE TO reframe their role with clients

More  upstream  access      

Business  problems  not  marke3ng  problems      

New  revenue  streams  via  addi3onal  ‘take  to  market’  service  fees  and  licensing  revenue  

 New  Business  Stories    

 Innova3on  Thought  Leadership  

The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

HOW WE DO IT: OUR PRODUCTS

Tech Discovery The Baker’s Market: match-make tech

Against business issues

The ‘Tech to Trial’ Accelerator  Match-make tech against business issues

and take to trial to market in 8 weeks

HOW WE DO IT: OUR TEAM

we think this shift to ‘partner with existing’ not ‘build to order’ is inevitable in marketing..here’s why

The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

Software is eating the World

Building to Order is broken

The best talent is not in your building

Nb  links  only  work  in  slideshow  

And A BUNCH OF PEOPLE ARE WRITING NICE THINGS

…S0 Let’s get baking

The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com