Write Words MarketingWrite Words Marketing

Petsitters:Petsitters:Get Your Blog On! Get Your Blog On!

http://jenphillipsapril.comhttp://jenphillipsapril.com

Write Words MarketingWrite Words Marketing

Topics

• We’ll come up with a list of blog topics and titles

• Getting the “click” • SEO 101• Marketing your blog so your prospects are

falling over themselves to read your stuff and sign up for your services

Write Words MarketingWrite Words Marketing

Why Blog?

• Build Traffic• Referrals• Share on social• Showcase your knowledge• Other

Write Words MarketingWrite Words Marketing

Blogging Shows Your Knowledge

• If you write a post that answers a question then you provide value.

• When you give value, your prospects appreciate you and begin to trust you.

Write Words MarketingWrite Words Marketing

Builds Trust

Write Words MarketingWrite Words Marketing

Blogging Can Increase Business

56% of businesses that blog at least monthly acquire customers through those blogs.

(Hubspot)

http://jenphillipsapril.comhttp://jenphillipsapril.com

Write Words MarketingWrite Words Marketing

Blogging Is Good for Social Media

• You know how you always wonder “what do I share on Facebook/LinkedIn, etc?”

• Share your recent blog post!

Write Words MarketingWrite Words Marketing

The 7 Elements of a Good Blog Post for Traffic and Lead Gen

• Topic• Title • Keyword terms• Formatting• Image• Call to action• Marketing/Shareability

Write Words MarketingWrite Words Marketing

Where Do You Find Blog Topics?

Answer Questions

Write Words MarketingWrite Words Marketing

What Are Your Most Frequently Asked Questions?

• Answer them in a post or multiple posts

For example, you can write a short post about how you handle medications or dealing with emergencies or multiple pet households…

whatever you’re asked a lot.

Write Words MarketingWrite Words Marketing

Go Ahead, Judge a Blog Post on Its Title

• Or How to “Get the Click”

Write Words MarketingWrite Words Marketing

There’s a Formula for Writing Winning Headlines (Here are 5)• List posts (7 Ways to…)• How to ….• If _____ , then ____• The Secret to ….• Best…

Write Words MarketingWrite Words Marketing

You Try It

Write Words MarketingWrite Words Marketing

Good Keyword Terms

Write Words MarketingWrite Words Marketing

Plan Ahead

• Research keyword terms• Make a list of possible topics/titles

Write Words MarketingWrite Words Marketing

Keyword Term + Headline Formula

• Hiring a Pet Sitter? Here’s What You Need to Know

• 5 Attributes of the Best Pet Sitter for You • 10 Questions About Pet Sitting

Write Words MarketingWrite Words Marketing

Where to Find Keywords?

• Wordtracker• Google Adwords Keyword Tool • Google Instant (for ideas)• Many others (Google “keyword tools”)

Write Words MarketingWrite Words Marketing

Now That You Have a Title…

• Develop your framework – what do you want to include in the post?

Hint: Think of a conversation you’ve had with a client about this topic and write it down.

Write Words MarketingWrite Words Marketing

How to Write It?

• <H1> Tag (Headline) • White Space• Bullets• Subheads• Include a graphic

Write Words MarketingWrite Words Marketing

Why? Your Prospects Can Find You Easier

http://jenphillipsapril.comhttp://jenphillipsapril.com

Write Words MarketingWrite Words Marketing

Don’t Forget the Meta Data

Write Words MarketingWrite Words Marketing

3 Ways to Market Your Blog

• Share on social media • Guest post on other blogs (must be

complementary to your business—petsitters can blog on vacation sites or petcare sites)

• Build online relationships with people who will share and comment on your posts.

Write Words MarketingWrite Words Marketing

Let’s Connect!• www.jenphillipsapril.com• jen@jenphillipsapril.com• https://www.facebook.com/JenPhillipsApril• @jenphillipsapri on Twitter

About Write Words MarketingA web writer since 2004, Jen helps small to medium

businesses and nonprofits drive results online. A pet lover, she launched www.all-natural-dog-treat.com in 2004 and grew it to 80,000 organic visitors/month with optimized web content. Now she writes and consults for a variety of small and medium size businesses. She speaks on SEO and social media around the country.

http://jenphillipsapril.comhttp://jenphillipsapril.com