Post on 26-May-2015
description
AUGMENTED REALITY PORTFOLIO
AR Potential
2013 2014 2015 2016 2017
AR marketing revenue
at the end of 2013 is expected to be
around
$300 million.
30 percent mobile
subscribers will use AR at least once in a
week.
More than
$864 million
smartphones will have AR
technology enabled in them.
AR revenues expected to cross
$600 billion.
More than 2.5 billion
mobile AR apps are going to be downloaded.
Source: www.augmentedrealityrends.com
Types of Augmented Reality Books. Add digital to your print strategy!
1. 3D Coloring Books
Coloring book characters rise up in 3d as a reward to the children’s accomplishment
2. 3D Activity Books
Activity books come to life with Augmented Reality
3. Immersive 3D Books
Kids can immerse into their favorite characters and share pictures & videos.
4. 3D Storytelling
Recreate scenes from the book using beautiful 3d animations and effects
5. 3D Puzzles
Add new life to puzzles using AR. A fun rewarding way to interact with puzzles
6. 3D Flash Cards
Flash cards can be augmented with 3d characters to make learning more fun!
7. Gamification
AR makes gaming very user-friendly and interesting!
8. Augmented Reality Selfies
Take selfies with the character and post on facebook.
Great for promotions!
9. AR Toy Scanning
Complete the assembly and then Scan the toy to see it come to life!
Business Models
Paid Apps
Revenue earned on every download of the app
Fremium Apps
Free app. Paid Content.In-App purchases.
Cross-Sell
Connect the app to an ecommerce store with access to merchandise.
Brand Association
Example: Complete the coloring book AR app and win a $10 coupon from ToysRUs!
Incentivize readers to use the app, by providing them points which could entitle them for physical purchases with certain brands.
One App – Many books!
Build a unique Navneet App which once downloaded will work for multiple books! Promote brand value!