Post on 12-May-2015
description
IntroductionHelping any firm any size any need
• What does Insight do with accounting firms?• 10,000 calls monthly (1.2 million)• 10,000 firm requested reports• 100’s of appointments monitored p.a.• 200 + website reviews monthly• 2000+ delegates in the last 12 months• 300 1:1’s with accountants• Blogs & LinkedIn Profiles• Hourly web or marketing consultancy
Helping any firm any size anywhere
IntroductionHelping any firm any size anywhere!
• Seminars • Websites & digital marketing consultancy• Blogs & LinkedIn Profiles• LinkedIn training & profile creation• Telemarketing & offline lead generation• Strategic consultancy marketing consultancy• Partner days & In-company training• 1:1 often the first step
What will this webinar cover in 45 minutes...
– Why webinar– What technology you need and how much it £costs– Proven process for successful webinars– DIY or outsource– What platforms you need– How to use SlideShare – an introduction– How to leverage your new webinar– TMAI– What next...?
Why webinars? – 7 key benefits
1. TIME – speed of message to market2. TIME – ease of access for your audience and staff3. TIME – easily reuse + leverage your most
valuable resource 4. Communication - Easy, quality, affordable +
relationships5. Win business – convert business now and in the
future6. First mover advantage plus ‘feed’ your social
media7. Greater ROI than video
What technology and how much does it cost?
1. http://www.gotomeeting.co.uk/fec/webinar - FREE 30 day trial, up to 100 people
2. http://www.webex.co.uk/ - FREE 14 day trial, up to 25 people
3. http://www.powwownow.co.uk/Web-Conferencing - FREE
Proven process to successful webinars
– Your strategy – why do this? What is the stepped sale?– Your audience – their preferences – FPOOP.– Your data – where is your audience?– Your invite – how will you get them to attend?– Retain the crown jewels – MDSA.– Give value, but leave them hungry.– Choose your technology.
• Know it inside out and test it first.
– PPPPPPP! Prepare, rehearse, then...• ‘prepare to care’
Well thought through direction is essential...
If you don’t have a goal, a strategy for your webinar and how it fits into your overall practice growth plan – you will end up with something pretty which will flounder....
Proven process to successful webinars
– Your strategy – why do this? What is the stepped sale?– Your audience – their preferences – FPOOP.– Your data – where is your audience?– Your invite – how will you get them to attend?– Retain the crown jewels – MDSA.– Give value, but leave them hungry.– Choose your technology.
• Know it inside out and test it first.
– PPPPPPP! Prepare, rehearse, then...• ‘prepare to care’
Focus on your audience, not what you want to say
F earsP roblemsO bstaclesO pportunitiesP references
Proven process to successful webinars
– Your strategy – why do this? What is the stepped sale?– Your audience – their preferences – FPOOP.– Your data – where is your audience?– Your invite – how will you get them to attend?– Retain the crown jewels – MDSA.– Give value, but leave them hungry.– Choose your technology.
• Know it inside out and test it first.
– PPPPPPP! Prepare, rehearse, then...• ‘prepare to care’
Email marketing: educate, build goodwill and gain registrations...
Using blogs to promote your webinars:
- Google rankings- social share- engage web visitors
Five compelling reasons
1. Saves time
2. Insight i-blog package automatically updates
Facebook LinkedIn & Twitter
3. Increased natural traffic at least 50%
4. Simplicity regular quality content re-usable
5. Visitors & enquirers driven back to your website for webinars,
white papers, SlideShare etc
Why every accounting firm should have an i- Blog
Getting Your Customised Blog is quick, easy, and incredibly
low cost and .. use your voucher• Customised - your branding & design your colours
• Integrated for you into your website ready to use
• Automatically updates LinkedIn Facebook Twitter one post no more work
• Blog training with an expert
• Comprehensive manual including screen grabs and detailed SEO tips
How to get a Blog
Getting Your Customised Blog is quick, easy, and incredibly
low cost and .. use your voucher AND SAVE £150• Customised - your branding & design your colours
• Integrated for you into your website ready to use
• Automatically updates LinkedIn Facebook Twitter one post no more work
• Blog training with an expert
• Comprehensive manual including screen grabs and detailed SEO tips
For more details type ‘BLOG DETAILS’
Into the chat or question section on your
panel or email danielr@insight-marketing.com
How to get a Blog
Webinar Registration – gather intelligence
Proven process to successful webinars
– Your strategy – why do this? What is the stepped sale?– Your audience – their preferences – FPOOP.– Your data – where is your audience?– Your invite – how will you get them to attend?– Retain the crown jewels – MDSA.– Give value, but leave them hungry.– Choose your technology.
• Know it inside out and test it first.
– PPPPPPP! Prepare, rehearse, then...• ‘prepare to care’
DIY or outsource?
– Play to strengths – revert to your strategy, why are you doing this and who is best to create and present this?
– Will you do it live first then leverage recorded version, or straight to recorded?
– Must use a GREAT presentation – visually attractive, compelling stats and words
• Build Keywords into your presentation for increased SEO
– Must present an entreating audio – clear, concise, human, NOT boring , quality
What platforms will you need to use...
– Webinar platform
– SlideShare
How to use SlideShare – an introduction to the fundamentals
– What is SlideShare and why use it?– How to create an account – make the free one
work first.– Must complete your profile– Must link to your LinkedIn profile – how to do this?– How to upload slides– How to upload audio– How to sync the two (slidecast)– How to SEO your webinar
How to create an account in 3 quick steps
1. www.SlideShare.net2. signup
How to create an account in 3 quick steps
3. Complete your core details!
How to use SlideShare – an introduction to the fundamentals
– What is SlideShare and why use it?– How to create an account – make the free one
work first.– Must complete your profile– Must link to your LinkedIn profile – how to do this?– How to upload slides– How to upload audio– How to sync the two (slidecast)– How to SEO your webinar
Complete your profile
Complete your profile
Complete your profile
How to use SlideShare – an introduction to the fundamentals
– What is SlideShare and why use it?– How to create an account – make the free one work
first.– Must complete your profile– Must link to your LinkedIn profile – how to do this?– How to upload slides– How to upload audio– How to sync the two (slidecast)– How to SEO your webinar
How to use SlideShare – an introduction to the fundamentals
Scroll down until you find the SlideShare app
Click the tick boxes to show it on your profile
Sync it with your SlideShare account
Show your SlideShare webinars direct on your LinkedIn profile – plus know who’s viewed them
How to use SlideShare – an introduction to the fundamentals
– What is SlideShare and why use it?– How to create an account – make the free one
work first.– Must complete your profile– Must link to your LinkedIn profile – how to do this?– How to upload slides– How to upload audio– How to sync the two (slidecast)– How to SEO your webinar
How to upload your slides
Click then browse for your file
Click then browse for your audio file
Once audio uploaded, use the simple sync tool
How to use SlideShare – an introduction to the fundamentals
– What is SlideShare and why use it?– How to create an account – make the free one
work first.– Must complete your profile– Must link to your LinkedIn profile – how to do this?– How to upload slides– How to upload audio– How to sync the two (slidecast)– How to SEO your webinar
Add basic yet vital SEO to your webinar
Huge SEO benefits
How to leverage your new webinar with social media
– Webinar archive page on your website with landing page registration forms– i-blog to bridge your website, social media and content
• SEO• Easily create• Push• Pull• Convert
– LinkedIn – SlideShare app– Facebook – on company page– Email marketing
• Lists on your database• Customer referral generation• Affiliates
– Direct mail– Telemarketing
Webinar Registration – gather intelligence
Done once, lives for ever – enormous value!
How to find your embed code here
S4A i-blog example with webinar embedded
Test – Measure – Adapt – Improve = £ROI
• Refine your process• Build a series
• For one simple payment of £3k + vat you get:
Collaboration on your strategy, script and slides All slides created and designed for you Your script presented for you Your webinar recorded and hosted on SlideShare for you Your SlideShare webinar linked to your social media Your SlideShare webinar embed code provided Your ‘learning curve’ accelerated – avoid costly mistakes Unique content to ‘feed’ your social media, improve your website,
increase SEO, differentiate your firm and engage your audience!
Your bespoke ‘SlideShare Webinar’
What next? – special offer to help
– Insource or outsource?• Learning curve – what is the time cost?• Just scratching the surface regards implementation!
– Use the social media group
– Your free 1:1 professional advisory clinic60 minutes, free, by phone to discuss your firms growth danielr@insight-marketing.com+44 (0) 7879 654191