Post on 13-Nov-2014
description
How Non-Profit Organizations Can Increase Their Web Presence for
Free
Presented by Phyllis Breech
Software Applications Technology started in 1995
SA-Technology started as a Software Development Company that built customized applications to automate processes for our clients.
As Technology evolved so has our expertise and the services we offer our clients.
Psalm 127:1Unless the Lord builds the house, those who build it labor in vain. Unless the Lord watches over the city, the watchman stays awake in vain.
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The Foundation of Successful Non-profit
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The Foundation of Successful Non-profit
Pray Like it depends on GOD
Work like it depends on you
You will Learn What is SEO What is Organic Search The importance of optimizing your Website
(On-page Optimization) Google Analytics (Measuring progress) Google Non-profit Grant & other Products Questions Conclusion - Questions
The Internet has changed the way we do business
New Times Require New Approaches
With Internet & Website geographic restrictions are removed
Changing times
Traditional Marketing is no Longer Effective Yellow Pages are in steady decline Newspapers are in trouble across the country Television / Radio is not cost effective Email marketing has seen a drop in response
rates due to the pure volume of “noise” Here are some reason you should not only
have a website but you must optimize it.
The Gravity of the Numbers Billion Active Facebook Users
131 Million Blogger on the internet
10 Billion+ Tweets Sent on Twitter Since 2006
2 Billion Videos Are Streamed on YouTubeEach Day
Purpose of your website Credibility
The objective is to attract visitors
Communicate your Cause, Educate & Update
Convert those visitors to volunteers, Donors & supporter of your cause.
It’s Time To Optimize Your Website
Search engine optimization (SEO)Is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
According to Wikipedia
Keyword researchKeywords can help. Using appropriate keywords on your site and you'll attract visitors who Support your cause
The more relevant keywords that you rank well for, the more traffic you'll attract and the more lives you will change.
Determine What Keywords To Optimize For
FREE
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Who/Where your Idea Customers are Optimize your website for the keywords that you
would like to be founded for (on-page) Example if your nonprofit focus on helping
cancer resources, you might consider including Cancer resources. Keywords can be determined by performing Keyword research using Google Keyword tool.
Use social media sites to champion your cause Blog often
Steps to a better position in Google
On Page SEO (Optimization)
On-page Optimization
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It's a snippet of HTML code that belongs inside the <Head> </Head> section of a web page. It is usually placed after the Title tag.
The proper syntax for this HTML tag is:
<META NAME="Description" CONTENT="Your descriptive sentence or two goes here.">
If you're using a content management system (CMS), look for a field to fill out that's called Meta Description, or possibly just "Description."
Meta Tag Description?
LeadAtl.org Ranked #5
RANKED #7 for Keyword: Atlanta Custom Applications
The BOTTOM LINE
IF Google can’t find your websiteneither will anyone else.
Questions?
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Tracking Response With Google Analytics Whatever your site’s objectives, you need to measure its response rates
You want to know which keywords your SEO should target.
Use Google Analytics to monitor response and make sure you track response and get the best possible return on for your efforts
How to set up the web tracking code
BEFORE YOU BEGIN: To set up tracking, you need to have access to the source code for your website. Add tracking snippet that google gives you in your analytics account.
* May need help from Webmaster
Adding Google Analytics Code
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Google Programs for Nonprofit Organizations
Google Grant = $10,000 per month for AdWords for Nonprofits
Daily Budget of $330
GOOGLE ADWORDS
Questions?
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Building a Long-Term StrategyBranding your NonprofitLeverage Social Media (All FREE to set up)
LinkedIn YouTubeFaceBook Twitter
WebsiteSEO(Search Engine Optimization)
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LinkedIn/YouTube account for your business
Facebook Fan page and Twitter Account
Create/Add a Blog to your website(wordpress)Add 2-3 articles per week
Consider having a “custom” Facebook/Twitter page created. Branding
Outsource the customization of Social Media pages, and the content.
Building a Long-Term Strategy
Your Website is the Core
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Building a Long-Term Strategy Mobile Devices
Consider a custom mobile website Optimize your existing site for mobile Mobile Text Marketing
QR Codes (Quick Response Code)
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Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr www.sa-technology.com
Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
www.google.com/analytics https://support.google.com/analytics/answer/1008080?hl=en www.google.com/grant www.google.com/webmastertools http://www.google.com/nonprofits/join/http://googlegrantshelp.com/google-for-nonprofits/ https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS
https://plus.google.com/+GoogleforNonprofits/posts
http://nonprofitorgs.wordpress.com/2011/11/21/22-must-circle- nonprofit-bloggers-and-resources-on-google/
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdfhttp://www.verticalresponse.com/non-profits Email marketing Book : Circle Maker by:Mark Batterson
Resource Links
What Can You Do? How Do you Get To Start?
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Optimize website with geo targeted location (city name, keyword ) Claim Google Places, Yahoo Local, Bing Local listing for your business Create Valuable Content (content is King) Setup online lead capture (forms) on your websiteGet listed in all local search directories Build targeted links to your website. Get Testimonies & real reviews Tell your story in a compelling wayTrack results of your progress (Google Analytics)
Roadmap for an Online Presence
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Questions?
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linkedin.com/in/pbreech
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For a Chance To WIN either a
FREE 30 Minute SEO Consultation or Free LOGO
Questions?
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My greatest Privilege & Potential is Kneeling before
the King
This is what makes everything else Possible
The Circle Maker, Mark Batterson
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