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Hot Products 2011

November 30, 2011

#hwhotproducts

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Today’s Discussion

Stay Safe – Shop Online!

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Daily Visits to Retail 500 Largest traffic increase took place on Cyber Monday

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Total Visits to Retail Categories Growth across major holiday product categories

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Top Retail Websites by Growth Major retailers continue to capture higher market share

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Downstream Traffic to Retail 500 Retailers captured significant traffic from search

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Fast Moving Search Terms Tablets & e-Readers dominate this holiday season

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Top Search Terms in Apparel & Accessories Cold weather favorites Uggs & North Face

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Variations of “Uggs’ Decline in variations but heavy paid competition continues

-24%

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Top Search Terms in Electronics Monster Beats by Dre headphones are popular gift item

Filtered for ‘black’ and ‘cyber’

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Variations of “Kindle” Searches for the new Kindle Fire spiked last week

+102%

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Search Term Sequences for ‘ipad’ Price and functionality questions common

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Top Search Terms for Video Games Xbox is most seached console this season

Filtered to include only video game related searches

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Searches for Xbox Decline in search activity compared to previous holiday

-37%

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Top Search Terms in Toys & Hobbies Leapfrog Leappad is this season’s hottest gift

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Search Term Variations for ‘Outlets’ Outlet shoppers favor Coach, Nike & North Face

-10%

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Search Term Variations of ‘free shipping’ Shoppers are not always finding free shipping info

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