Post on 25-Jan-2017
HELLO I’M MARIKA BEINDORFF AND THIS IS MY PRESENTATION FOR THE HOSPITALITY AWARDS 2015
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A LITTLE ABOUT ME
y 24 YEARS OLD
y SWISS & BRITISH
y RAISED IN SWITZERLAND
y FLUENT IN ENGLISH & GERMAN -.-R ENZ BJB $^., YY V-.-
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GRADUATED HIGHSCHOOL MAJORING IN LANGUAGES
GREW UP IN SWITZERLAND
BORN IN LONDON FELL IN LOVE
WITH READING &
BOOKS
DISCOVERED MY PASSION
FOR TRAVELLING
WORKED AS A WAITRESS
January 1991
1993 -‐ 2013
2009
SUMMER 2009
PREVIOUSLY..
PREVIOUSLY..
HEAD OF INTERNAL COORDINATION
FOR FÊTE FINALE
F&B INTERN AT ELOUNDA BEACH HOTEL - GREECE
GOT ACCEPTED TO ECOLE HÔTELIERE
DE LAUSANNE APRIL 2009
SUMMER 2010
SEP 2011 – JUN 2012
SALES & MARKETING INTERN FOR 2 STARTUPS IN MIAMI
JUN – NOVEMBER 2012
PREVIOUSLY..
STUDENT DELEGATE AT THE LUXURY HOSPITALITY EVENT
HEAD OF MARKETING FOR TEDxEHL NOV 2013 – JUN 2013
MAY – JUN 2013
GRADUATED BSC IN INTERNATIONAL
HOSPITALITY MANAGEMENT JULY 2013
BECAME INFATUATED
WITH DIGITAL
MARKETING
BEEN THERE, DONE THAT..*
* AND MORE..
HEAD OF MARKETING FOR TEDxEHL IN CHARGE OF A GREAT TEAM OF 5 PEOPLE TO PROMOTE
THE TEDxEHL EVENT, RESULTING IN GREAT DIGITAL COVERAGE & ONLINE AWARENESS FOR THE EVENT ITSELF
& OVER 45K YOUTUBE VIEWS POST-EVENT.
2013, LAUSANNE
AUG 2013 – DEC 2014
STUDENT ECOLE HOTELIERE DE LAUSANNE
SETUP A COMPANY BLOG & SOCIAL MEDIA
IN AN EFFORT TO INCREASE AWARENESS & DRIVE TRAFFIC TO
THEIR WEBSITE.
2012, MIAMI
STRATEGIC INVESTMENT DAYS CHALLENGE WINNER
WINNING TEAM OF NEGOTIATING THE MOST BENEFICIAL MANAGEMENT CONTRACT TERMS WITH NICOLAS MAYER, PWC, & TOM HAWLEY,
HYATT, AS JUDGES.
2013, LAUSANNE
EXECUTE ONLINE
MARKETING
STRATEGIES
CONTENT MARKETING
STRATEGIZE & EXECUTE SEO DRIVE REVENUE THROUGH EMAIL MARKETING
TEMPORARILY RESPONSIBLE FOR SOCIAL
MEDIA FOR 2 HOTELS IN MUNICH
WORK ON STARWOOD’S EMERGING DIGITAL
PLATFORMS
AUG 2013 – DEC 2014
DIGITAL FIELD MARKETING EXECUTIVE GERMANY, AUSTRIA & SWITZERLAND
MANAGE A PORTFOLIO OF 5 HOTELS
INCLUDING THE LARGEST CONFERENCE
HOTELS IN SOUTHERN GERMANY &
THE W HOTEL IN SWITZERLAND
PREVIOUSLY..
MAXIMISE REVENUE
THROUGH PUSHING
WEB INTERNAL CHANNELS
vs. OTAs
BEEN THERE, DONE THAT..*
* AND MORE..
MEETING SITES HELPED PILOT A
PROJECT FOR NEW MEETING WEBSITES
THAT WAS THEN ROLLED OUT TO + 150
HOTELS IN EAME WEBSITE REVAMP
ACTIVELY PARTICIPATED IN STRATEGIZING THE REVAMP OF HOTEL’S WEBSITES INCLUDING USER EXPERIENCES, DESIGN ELEMENTS, SEO &
ENHANCED CONTENT, WHICH WAS ROLLED OUT TO 34 HOTELS
AUG 2013 – DEC 2014
DIGITAL FIELD MARKETING EXECUTIVE GERMANY, AUSTRIA & SWITZERLAND
`THE EARLY BIRD CATCHES THE WORM` CAMPAIGN TO COMBAT OTA BOOKINGS
AIM WAS TO GENERATE MORE BOOKIGS VIA WEB INTENRAL CHANNELS BY OFFERING UP TO 40% OFF WHEN BOOKING AT LEAST 30 DAYS IN
ADVANCE. RESULTS: +33.5% REVENUE VIA INTERNAL CHANNELS
JAN 2015 -‐ PRESENT
DIGITAL FIELD MARKETING MANAGER MIDDLE EAST
HELP OPEN NEW HOTELS IN THE REGION INCLUDING
GRAND HILLS BROUMANA, STARWOOD`S FIRST LUXURY COLLECTION HOTEL IN LEBANON &
ST. REGIS DUBAI, W DUBAI & WESTIN DUBAI AL HABTOOR CITY STARWOOD`S LARGEST COMPLEX OUTSIDE OF LAS VEGAS &
MACAU WITH 1600 ROOMS
INDEPENDENTLY MANAGE A PORTFOLIO OF HOTELS
INCLUDING
3 HOTELS IN BAHRAIN & 2 MAJOR HOTELS IN DUBAI
TOTALING 2000 ROOMS & MAKING 14`000K REVENUE YTD`15
THROUGH WEB INTERNAL CHANNELS ALONE
SPECIALIZE ON DESTINATION
MARKETING FOR MIDDLE EAST
CURRENTLY..
IDEATE & EXECUTE
ONLINE MARKETING
STRATEGIES
DRIVE REVENUE THROUGH ONLINE PLATFORMS
MANAGE THE HOTELS’ ONLINE PRESENCE
INCL. OTAS, WEBSITES
STRATEGIZE & EXECUTE
CAMPAIGN MANAGEMENT
& EMAIL MARKETING
OVERSEE SOCIAL MEDIA
WORK ON STARWOOD’S EMERGING DIGITAL
PLATFORMS
ACT AS A CONSULTANTS FOR THE SALES, REVENUE & MARKETING
TEAMS ON PROPERTY
HEAVILY FOCUS ON
F&B MARKETING
HELP HOTELS BUDGET FOR 2016
JAN 2015 -‐ PRESENT
DIGITAL FIELD MARKETING MANAGER MIDDLE EAST
CURRENTLY..
HELP TRAIN NEW HOTEL MARKETING MANAGERS &
COLLEAGUES
BEEN THERE, DONE THAT..*
* AND MORE..
“#DISCOVER ARABIA” CAMPAIGN ONE OF THE MAIN TEAM LEADERS IN DEVELOPING A
DESTINATION MARKETING STRATEGY FOR SPG MIDDLE EAST. GREW + 1350 INSTAGRAM FOLLOWERS IN 5 MONTHS.
STARTING TUMBLR BLOGGING TO INCREASE AWARENESS THROUGH UNIQUE DESTINATION CONTENT. ORGANIZING
#DISCOVER ARABIA EVENTS TO INVOLVE THE LOCAL COMMUNITY & HOTELS TO CREATE MOMENTUM.
ONGOING…
JAN 2015 -‐ PRESENT
DIGITAL FIELD MARKETING MANAGER MIDDLE EAST
INCREASED REVENUE +30% 4`672K REVENUE GENERATED YTD JUL`15 THROUGH DIGITAL PLATFORMS ALONE FOR MY HOTELS – AN
INCREASE OF +30% COMPARED TO LAST YEAR
PATICIPATE IN WEBSITE RELAUNCH TASKFORCE
BEEN SELECTED TO PARTICIPATE IN A TASKFORCE TO RELAUNCH OVER 400
WEBSITES IN EAME IN 1.5 WEEKS
COMING SOON…
“I worked very closely with Marika for 1.5 years, in which she quickly learnt the trade & excelled with her day to day tasks. This led to her being lead on three major digital initiatives by Starwood. Marika helped plan, design, optimize and ultimately distribute the new meeting sites.
ENDORSEMENTS..
Furthermore, she worked on driving revenue through a new segmental platform called Rooms With A View, and used her SEO knowledge to strategize the best way to revamp all our hotel’s websites. “ - by Sascha Ross, Senior Digital Field Marketing Manager, Germany, Austria & Switzerland
“Since Marika joined us here in Dubai, she has been a valued team member and has successfully taken care of her portfolio of up to 11 hotels, including the recent opening of Grand Hills Broumana in Lebanon. Currently, she is intensively working with other colleagues on planning & conducting a destination marketing strategy for our region, which includes the Instagram & Tumblr account ‘Discover Arabia’ where they are continuously growing followers & awareness.
ENDORSEMENTS..
Several future activities are yet to come, which will result in more awareness for the Middle East as a one-of-a-the-kind travel destination. - By Jeremie Lannoy, Senior Digital Field Marketing Manager, Middle East
“Marika set up all relevant social media platforms, grew our audience, created content and continuously communicated throughout all channels. Finally, she set up an additional tool (Hootsuite) that allows for easy and structured posting going forward. I can say that Marika created and maintained social media for two companies from scratch and exceeded our expectations in doing so. I only provided objectives and all tools necessary to perform the tasks at hand but did not give much directive aside from occasional update meetings. Because of her highly structured and apprehensive behavior she solved all tasks assigned very quickly.” - by Sebastian Lang, President of Lang & Schwander and system4
ENDORSEMENTS..
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KEEP IN TOUCH
y EMAIL marika.beindorff@starwoodhotels.com
y TWITTER MarikaBeindorff y INSTAGRAM MarikaBeindorff y PHONE +971 56 682 53 92 -.-R ENZ BJB $^., YY V-.-
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