Post on 06-Aug-2015
Market Overview
One million divorces every year—two million people newly single
Estimates vary widely, but the divorce market is in the billions1
Approximately $4 billion generated in ad and circulation revenue in digital magazines by 20142
1. http://www.cnbc.com/id/48045774
2. http://allthingsd.com/20100816/why-ipad-magazines-wont-be-a-really-big-business-for-a-while-and-why-prices-wont-come-down-either
Revenue Streams
Banner advertising
Newsletter advertising
Booking fees for experts (15%)
Premium publicity package for experts
HopeAfterDivorce shopping cart (20% net revenue)
Paid webinars with attorneys and potential clients
HopeAfterDivorce publications
Events (HAD “let your light shine” glow-in-the-dark run, etc.)
Workshops and conferences
Self Publishing and Publicity for Experts
Partnerships with charities
Strengths New, aesthetically pleasing site Passion/sense of mission Technical expertise, resources from affiliation with Sourced
Media Books FamilyShare, LA Family partnerships Publicity plans Affiliate program Great resources in publishing business content
Weaknesses
Small web presence (however, our partnerships with FamilyShare.com, LAFamily.com, and Cupid’sPulse.com give us a combined total outreach of over 20 million).
Small budget for advertising
Opportunities
Create a strong community
Emotional support for women in need
Charity to women’s shelters, etc.
Go-to-Market Plan
April 1: Website finished
May 1: Corporation formed
May 1: List of potential sponsors contacted with appointments scheduled
May 1: Meetings with potential sponsors commence
June 15: Board of Directors chosen and announced
June 15: Media outlets researched and compiled
June 15: Press release created and sent over the AP newswire
July 1: Nonprofit 501(c)(3) application submitted
August 1: Official launch of HAD. Launch party.
August 1: Media tour begins