Hootsuite Campaigns Building your brand using Hootsuite

Social Media Coach@HootsuiteAPAC

Ella Badis

Tweet your questions with #HootsuiteCampaigns

Follow me: @Hoot_EllaBadisFollow us: @HootsuiteAPACTweet your questions with #HootsuitePro

Ella Badis

Social Media Coach

Speaker Bio

What are Hootsuite Campaigns?

Why Hootsuite Campaigns?

Creating your first Hootsuite Campaign

Q&A

Learning Objectives

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Learning Objective #1: What are social media campaigns?

→ Your one-stop platform to run contests, sweepstakes and signups

● Available for Free & Pro Hootsuite users

● Create a campaign in minutes with pre-made templates

● Web and mobile optimized

Hootsuite Campaigns

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Annual

Types of Campaigns Ongoing

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8 Campaign types to choose from

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Choose the Right Campaign for your GoalsProduct Type Email

AcquisitionParticipant

Demographics and / or Insights

Collect User-Generated

Content

Social Following

Sweepstakes

Signup

Photo Contest **

Video Contest **

Instagram Gallery

Instagram Contest

Twitter Feed

Twitter Contest

Microsite Great option for any campaign where it would be desirable for it to have its own landing page or solo site.

Facebook App Want to increase Facebook engagement? Run your campaign as a Facebook app.

Mobile All Hootsuite Campaigns templates are designed to be mobile responsive.

How can you launch campaigns?

How it works

Launch a campaign in less than 2 minutes

Tweet your questions with #HootsuiteCampaigns

Launch a campaign in less than 2 minutes

Tweet your questions with #HootsuiteCampaigns

Launch a campaign in less than 2 minutes

Tweet your questions with #HootsuiteCampaigns

Launch a campaign in less than 2 minutes

Tweet your questions with #HootsuiteCampaigns

Video: How to use Hootsuite Campaigns

Learning Objective #2: Why campaigns?

Social media campaigns have proven themselves to be up to 60 percent more effective than traditional advertising campaigns

- McKinsey & Company

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Generate leads, engage customers, and market your brand

Lead GenerationFan Engagement

Visual Marketing (User Generated Content)

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What Can You Accomplish Using Social Campaigns?Connect campaigns to social and business goals

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Learning Objective #3: Creating a Hootsuite Campaigns

• Establish your campaign goal before launching

• What kind of campaign are you running: annual or ongoing?

• Choose a campaign where your audience is

• Use an easy-to-remember hashtag

Recap

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Follow me: @Hoot_EllaBadisFollow us: @HootsuiteAPACTweet your questions with #HootsuiteCampaigns

Ella Badis

Social Media Coach

Q&A

Headshot

Tweet your questions with #HootsuiteCampaigns

Thank you!

@Hoot_EllaBadis

Join the conversation using #HootsuiteCampaigns