Post on 01-Nov-2014
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Historical Perspective of Malaysian Economy
Source: NEAC
Source: ICT as Driver of Growth in Malaysia, 2010
Malaysian ICT Industry Overview
• Malaysia: US$ 7.9 billion• Singapore: US$ 10.6
billion• Thailand: US$ 5.8 billion• Indonesia: US$ 8 billion• Australia: US$ 34.8
billion
Source: World IT Services and Alliance’s Digital Planet Report 2009
• HoneyTech Sdn. Bhd.–MSC-status company– Started operations in 2010 – Growing distribution hub for Information
& Communications Technology (“ICT”) products in Malaysia
• In Next 3 Years –We aim at reinforcing our position as a
leading ICT distribution hub in Malaysia
Company Background
• Vision– To become a leader in providing Information &
Communications Technology products and value-added services by maintaining a sustainable growth in order to achieve optimal return for shareholders
• Mission– We shall run business along with our prized
customers and suppliers with integrity and professionalism as we realize that profitability is essential for further future growth giving an adequate return to shareholders
Vision & Mission
Team
Haji MahmudChief Finance Officer – CFO• Age 52• Former CFO at CIMB Bank Berhad• 15 years of experience in managing finance and investment capital • Proven track of finance forecasting and projections
Pudussery Chummar Chief Operation Officer - COO• Age 39• Former Director of Operations at Cisco India. • 7 years of experience in Operations and Sales• 3 years of successful leadership in operations and sales at Infosys India.
Letchumi LinChief Human Resource Officer – CHRO• Age 40• Previously worked as Assistant Director of Human Capital Management
at Jobstreet.com
Trishakti RanaDirector of Sales & Marketing• Age 40• Previously hold the position of General Manager at Symentic India• 15 years of sales and marketing experience • 6 years of consecutive sales target completion at Symentic India
Team
Fahad RamzanChief Technology Officer – CTO• Age 40 and graduated from NUST Pakistan in Information Technology• 18 years of experience in IT sector• Previously from IBM Pakistan as Senior Manager specialized in coding
and software development• Made to SEEDCAMP(Barcelona, Spain) round 3 in 2009• Former experience in Network Technologies, Communication Protocols
and IT Innovations
Team
• What keeps us moving?• Having right expertise• Perceived available
opportunities in ICT industry
• Passion for growth• Desire for Creating New
Offerings
HoneyTech Current Performance
“Internet slowed by cyber attack on spam blocker”Source: The Malaysian Insider, 20130
“Malaysia’s independent radios jammed, sites hit by cyberattacks”Source: Lowyat.net, 2012
“More cyber hackers target Malaysia’s small businesses”
Free MalaysiaToday.com, 2013
“Complaints received by CyberSecurity Malaysia found that hacking incidents had risen from 2,123
in 2008, to 8,090 in 2010, and 15,218 in 2011”Source: Maximus Johnity Ongkili (Science, Technology and Innovation Minister)
“Malaysia was ranked 35th place out of the 157 countries that are monitored by Symantec”Source: ZDNet.com, 2013
Future offerings: Being Proactive
Source: T-Systems Malaysia, 2012
Future offerings: Being Proactive
Our new solutions for the next three years:• Design and embed HONEYPOT
security solutions to our products according to the demands of our customers
Our USP for Future
Employ Bees to Protect Your Machines: Honeypots
That Bite Back
What is HONEYPOT
Marketing and Growth
Market Size - Malaysia
Source: Business Monitor international (BMI), Malaysia Information Technology Report 2013
11.2 Million People
(Age Group : 20-45 Years)
Projected ICT Sector Spending for 2013 : GBP
6.57 billion
Computers and PC’s Sales 1st Quarter
2013 : 8,98,000 pcs (up 18% from 2012)
Hardware Sales (2013)
GBP 1.85 billion
Software Sales (2013)
GBP 0.7 billion
4.9 Million Potential
HoneyTech Users(43% of target audience use
computers)
Marketing and Growth
Marketing Strategy
Market Analysis
Customer Needs/Define Market
Company Capabilities
Competition & Market Dynamics
Collaborators & Complementors
Market Selection
Market Segmentation & Selection
Segment Targeting
Product Positioning
Marketing Mix
Product
Price
Place/Distribution
Promotions/Advertisements
Customer Acquisition
Awareness
Interest
Action
Customer Loyalty & Retention
Marketing and Growth
User Acquisitions
LAUNCH GROWTH MATURITY
Word of Mouth & Viral, Blogosphere Referral Badges, Sharable Website Tags
Direct Email• Targeted opt-in email list• Corporate list servers• Conference & Events• Personal finance lists
SEO (Search Engine Optimization)• Organic search• Optimized page markup
Distribution Partners• Affiliate Networks• Mutual Linking Sites
PR• Buzz Marketing• Company Blogs• PR Tactics
Internet Advertising• Overture• Adwords
Marketing and Growth
Growth Strategy
STRATEGY
New Innovation
Diversification
Internal Expansion
Cost Leadership
Internal Growth
Joint ventures / Strategic Alliances
METHODS
Finance Required
TOTAL PITCH = £1,500,000[Expected Return up to 30%]
Selling Price = £679Cost of product = £423
Gross Profit = £256
Sales Forecast 01’-03’MONTH UNITS BILL OF MATERIAL SALES PRICE COS SALES GPJan-01 170.0 £ 423.00 £ 679.00 £ 71,910.00 £ 115,430.00 £ 43,520.00 Feb-01 180.0 £ 423.00 £ 679.00 £ 76,140.00 £ 122,220.00 £ 46,080.00 Mar-01 190.0 £ 423.00 £ 679.00 £ 80,370.00 £ 129,010.00 £ 48,640.00 Apr-01 200.0 £ 423.00 £ 679.00 £ 84,600.00 £ 135,800.00 £ 51,200.00 May-01 210.0 £ 423.00 £ 679.00 £ 88,830.00 £ 142,590.00 £ 53,760.00 Jun-01 220.0 £ 423.00 £ 679.00 £ 93,060.00 £ 149,380.00 £ 56,320.00 Jul-01 230.0 £ 423.00 £ 679.00 £ 97,290.00 £ 156,170.00 £ 58,880.00
Aug-01 240.0 £ 423.00 £ 679.00 £ 101,520.00 £ 162,960.00 £ 61,440.00 Sep-01 250.0 £ 423.00 £ 679.00 £ 105,750.00 £ 169,750.00 £ 64,000.00 Oct-01 260.0 £ 423.00 £ 679.00 £ 109,980.00 £ 176,540.00 £ 66,560.00 Nov-01 270.0 £ 423.00 £ 679.00 £ 114,210.00 £ 183,330.00 £ 69,120.00 Dec-01 280.0 £ 423.00 £ 679.00 £ 118,440.00 £ 190,120.00 £ 71,680.00 Jan-02 290.0 £ 423.00 £ 679.00 £ 122,670.00 £ 196,910.00 £ 74,240.00 Feb-02 300.0 £ 423.00 £ 679.00 £ 126,900.00 £ 203,700.00 £ 76,800.00 Mar-02 310.0 £ 423.00 £ 679.00 £ 131,130.00 £ 210,490.00 £ 79,360.00 Apr-02 320.0 £ 423.00 £ 679.00 £ 135,360.00 £ 217,280.00 £ 81,920.00 May-02 330.0 £ 423.00 £ 679.00 £ 139,590.00 £ 224,070.00 £ 84,480.00 Jun-02 340.0 £ 423.00 £ 679.00 £ 143,820.00 £ 230,860.00 £ 87,040.00 Jul-02 350.0 £ 423.00 £ 679.00 £ 148,050.00 £ 237,650.00 £ 89,600.00
Aug-02 360.0 £ 423.00 £ 679.00 £ 152,280.00 £ 244,440.00 £ 92,160.00 Sep-02 370.0 £ 423.00 £ 679.00 £ 156,510.00 £ 251,230.00 £ 94,720.00 Oct-02 380.0 £ 423.00 £ 679.00 £ 160,740.00 £ 258,020.00 £ 97,280.00 Nov-02 390.0 £ 423.00 £ 679.00 £ 164,970.00 £ 264,810.00 £ 99,840.00 Dec-02 400.0 £ 423.00 £ 679.00 £ 169,200.00 £ 271,600.00 £ 102,400.00 Jan-03 410.0 £ 423.00 £ 679.00 £ 173,430.00 £ 278,390.00 £ 104,960.00 Feb-03 420.0 £ 423.00 £ 679.00 £ 177,660.00 £ 285,180.00 £ 107,520.00 Mar-03 430.0 £ 423.00 £ 679.00 £ 181,890.00 £ 291,970.00 £ 110,080.00 Apr-03 440.0 £ 423.00 £ 679.00 £ 186,120.00 £ 298,760.00 £ 112,640.00 May-03 450.0 £ 423.00 £ 679.00 £ 190,350.00 £ 305,550.00 £ 115,200.00 Jun-03 460.0 £ 423.00 £ 679.00 £ 194,580.00 £ 312,340.00 £ 117,760.00 Jul-03 470.0 £ 423.00 £ 679.00 £ 198,810.00 £ 319,130.00 £ 120,320.00
Aug-03 480.0 £ 423.00 £ 679.00 £ 203,040.00 £ 325,920.00 £ 122,880.00 Sep-03 490.0 £ 423.00 £ 679.00 £ 207,270.00 £ 332,710.00 £ 125,440.00 Oct-03 500.0 £ 423.00 £ 679.00 £ 211,500.00 £ 339,500.00 £ 128,000.00 Nov-03 510.0 £ 423.00 £ 679.00 £ 215,730.00 £ 346,290.00 £ 130,560.00 Dec-03 520.0 £ 423.00 £ 679.00 £ 219,960.00 £ 353,080.00 £ 133,120.00
Financial Summary
YEAR 1 YEAR 2 YEAR 3TOTAL PROJECTION
Projected Sales £ 1,833,300
£ 2,811,060
£ 3,788,820
£ 8,433,180
Projected Cost of Sales £ 1,142,100
£ 1,751,220
£ 2,360,340
£ 5,253,660
Projected Gross Profit £ 691,200
£ 1,059,840
£ 1,428,480
£ 3,179,520
Projected no. of Unit Sold 2,700
4,140
5,076
11,916
YEAR 1 YEAR 2 YEAR 3 TOTAL PROJECTION
Projected total no. of Staff required
14 20 26 26
Projected total salary £ 252,000
£ 360,000
£ 468,000
£ 1,080,000
Rental £ 48,000
£ 48,000
£ 48,000
£ 144,000
Others & Miscellaneous £ 24,000
£ 24,000
£ 24,000
£ 72,000
£ 1,296,000
Risk AssessmentRisks Mitigate Precautions
Thank You