Hometown Sports Targeting

Post on 25-Jun-2015

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A wonderful little PowerPoint for Wisconsin business owners to see the ROI and value of targeting locally in their community.

Transcript of Hometown Sports Targeting

Sponsor all the home teamswith

The Wisconsin Sports Network

StatewideEvery SchoolEvery Team

Targeted to Fit Your Needs

• Site users return frequently and you get a high repetition within your audience.

• Site users have a vested interest in the content – they care who sponsors the coverage of their son’s hockey team more than who’s sponsoring the Brewers.

• It’s measurable. Advertisers get a report of traffic by school and click throughs to their site.

• It’s relevant. Hand pick your geographic targets to match where you will realistically pull your clients from.

Why local targeting of high school sports content

works.

• $600 sponsorship gives your business permanent presence on over 50 pages of local content across all 13 sports we cover.

• Lasts all year! 365/24/7

• Support home team coverage, while sharing message with local families.

Stretch a shoestring budget all year:

• Reach relatively affluent sports families

• Average Team sponsorship delivers 35,000 pages per year.

• 40% of our site users are ages 35-49 – the parents of teens.

Positive sponsorship & big numbers

Local targeting for big and littles

• For small businesses, target your neighborhood.

• Chains can do multiple targets around each location.

• Statewide programs also customize by community, giving the big guy a parallel local opportunity across all Wisconsin towns.

• Current sponsors include companies from all sectors – health care, financial, entertainment, sports, military, education and retail.

• From the local chiropractor, personal trainer, financial advisor and pizzeria owner to major fast food chains and health care organizations – local targeting produces results!

Who targets locally?

Sample annual traffic of WI schools:(Schools average 35,000 PageViews per year)

*Over 100,000: Menomonee Falls, Arrowhead, Antigo, Cuba City, Sun Prairie, Randolph, Milwaukee Hamilton, Milw. Marquette & more!

*Over 75,000: New London, De Pere, Marshfield, Merrill, Stevens Point,

Waupun, Waunakee, Kenosha Bradford, Catholic Memorial & more!

Over 50,000: Seymour, Little Chute, Appleton East, Eau Claire Regis, Wisconsin Rapids, Westfield, Waupaca, Marathon, Wisconsin Dells, Monroe

& more!

Customize!Customizing art by school target increases

click throughs, general visibility on site and connects as a local sponsor.

Top banner program• $850 per school per year.

• 100% above the fold

• Ability to rotate multiple ads (several agents/advisors for example) across multiple targets.

Testimonials:“We love the exposure and audience WSN delivers us. It helps a big co be

a part of a local community.” Jim Butman, COO, TDS Telecom.

“WSN has been a great way for me to reach out to the fans, teams and sports community as a whole.” – Greg Ewelt, owner Pizza Oven.

“No matter what industry I go into in the future, I plan to keep my Fox Valley targets on WisSports.net. The buzz I’ve gotten in the community has been well worth it and my first re-fi paid for the whole campaign.” Nick Salm, Selleck Mortgage.

For more information on saturating your local community with your business’s call to action message, please contact Laura Ritchie at laura@wissports.net or call (920) 427-5683.