AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 1

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 2

HOLLYWOOD ON HOLLYWOOD - MA Programme, Kultur

- Fall Term 2007-2008 - Course Leader (CL) Dr. ALAN TAYLOR (Oxon)

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 3

Today’s Audience…? Berlin/J.F.K.-I, F.U locals? Familiar faces? Students, and…? ECTS EU colleagues? BA into MA…eh…? American and Film Studies…eh…?

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 4

The J.F.K-I. FU Berlin

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 5

WEEK: ONE Welcome to a New Academic Year

& Introduction

1. Coverage2. Course Leader3. Working Procedures 4. & Expectations

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 6

HW on HW Coverage

1917-1928: Pioneers, Silents 1928-1939: The Classic Period 1946-1960: Age of Struggle 1960-1969: Dis-illusion 1969-1980: The New Hollywood 1980-2000: Corporate Hollywood

Core Texts: Bordwell, The Classic Hollywood Cinema, 1991

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 7

20th Century U.S.A. Industrial Context

“Mass production is the focusing upon a manufacturing product of the principles of power, accuracy, economy, system, continuity and speed…and the normal result is the productive organization that delivers in quantities a useful commodity of standard material, workmanship and design at a minimum cost”.

Henry Ford, in Bordwell, 1991. p. 91

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 8

Hollywood: Art & Commerce

“Efficiency experts trained in other industries are usually baffled when they try to fit the making of a movie to their standard rules.

The fact is, a movie is essentially a hand-craft operation, a one-of-a-kind custom job – but it must be made on the factory basis, with production-line economics,

if we’re to hold the price down within reach of most of the people.

The job is to do this without losing the picture’s individuality”.

Dore Schary, MGM Producer, 1950

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 9

TIME

PROCESSCOST

20th & 21st Century Project Management

• H. Gannt, 1917

• F. Taylor

• H. FordQ

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 10

Course Balance: Text & Context

INDUSTRYDEVELOPMENT

1919 – 2007OrganisationCensorship

TechnologiesAudiences

MATERIALANALYSIS

SequenceStyleGenre

NarrativeFilm Theories

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 11

Shared Viewing Texts

The Bad and the Beautiful, 1953 The Player, 1992

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 12

Production Processes

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 13

Course Leader Profile

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 14

Representative, Germany: Cinemasports

New York, Sofia, Frankfurt/Main,

London, San Francisco, Detroit,

Vancouver, Moscow, Belfast,

Berlin, Los Angeles, Paris, Mainz…

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 15

CL: Book Author,2005 & 2007: Peter Lang Frankfurt /New York

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 16

Invited Workshop Leader: Teaching the Teachers….

Media Education Across the CurriculumEire, Estonia, Portugal, Spain, Sweden, Cyprus, Turkey, Italy

EU/Kulturring, e. V, Berlin - April 2007

W: http://www.mediaeducation.org

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 17

Course Leader (CL)

TEACHING: 1991-2008

UK: Teacher, Lecturer & Curriculum Manager Film Studies, Media Production, Anglo-American Literature

Germany: Guest Lecturer 2000-2008 - J.F.K, Institute, FU Berlin - Filmwissenschaft, Mainz University

Bulgaria: Guest Lecturer 2004, New Bulgarian University 2008, St. Kliment, Sofia University

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 18

CL Qualifications

BA joint hons American Studies & English Literature The University of Keele

Diploma/MA The London Film School

PGCE - The Department of Education, The University of Oxford

MA - Media Education IOE, University of London

PhD - Cinema Studies Johannes Gutenberg University, Mainz

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 19

Questions?

Who…? What…? When…? How…? Why…? Beach………?

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 20

Student Credits, 1

All students / Attendance & Contributions

- 80% plus attendance & - 2 short essays (500-800 words each)

Essay 1. A film sequence as located on the course webpageEssay 2. A short essay – from a menu of three options - TBA

Research Paper (RP) & Sprechstundes… - Inspired by Conference Subjects 2007/2008 - One page Abstract Draft to CL - 20 pages / 5,000-5,500 words: PDF & print copy

See: JFK-I Page: http://kinowords.edublogs.org

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 21

Student Credits, 2

Research Papers, Samples Spring/Summer 2007, from:

International Symposium on Media & Politics, Ege University

City in Film: Architecture, Urban Space and the Moving Image, Liverpool, UK

European Cultural Studies Conference, Sweden Perspectives and Challenges for Cinema and Media Studies,

Vienna Shifting Landscapes of Film and Media…Istanbul 20 Years of Propaganda?…?????????? Media Events, Globalization and Cultural Change, Bremen

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 22

EXPECTATIONS for ALL WRITTEN WORK

1. All Margins are uniformly set at 2.52. The body of the text will be blocked to the right margin3.  Gap Lines are set at 1.54.  Fonts are Times New Roman, Size 125.  All pages are numbered, bottom right6.  Key details are included on the HEADER and FOOTER7. Quotes are laced into the text. Over three lines they are granted their

own central column.8. Word count: 4 sides = 1,000 words so the RP = 5,000 -5,500 words.

FOR MORE DETAILS SEE PDF ON COURSE WEBSITE (CWS)

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 23

ACT:

Applied Critical

Thinking

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 24

Film Industry – The 21st Century Paradigm?

“It’s the edge that knows more than the middle”

Gary Hamel, Guru & Author:

“The Future of Management”, 2007

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 25

…Vaya con dios

E. a.taylor@balliol.oxon.org

But no Smilies!

:)

AT JFK-I Fall 07, HW on HW 1

kinowords.edublogs.org 26