Post on 14-Sep-2014
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HOLLYWOOD BRANDING l 9107 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 424.201.5464 | WWW.HOLLYWOODBRANDING.COM
Movie Theater Advertising & Promotions
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
We are unbiased media planners who find the best theater locations for your target. We are not “reps” for any movie theater circuit.
We have relationships with the 30+ vendors who own the advertising inventory on U.S. movie screens. In addition, we work with hundreds of independent theaters nationwide.
We negotiate rates far below rate card.
We save time and money with our customized research and buying power.
We can provide Nielsen standard measurements for impressions, gross impressions (reach x frequency), attendance, and affidavits for POP.
We make it easy! We handle all the details. One call. One solution.
Movie Theater Advertising Access to every movie theater in the U.S.
Movie Theater Advertising A Proprietary Database of Every Movie Theater in the U.S.
Our proprietary database includes every movie theater in the U.S. that offers any type of advertising onscreen or in the lobby.
Working with over 30 different cinema advertising vendors and hundreds of independent theaters, our cinema media plans drill down and offer the exact theater locations needed based on geo- or demo-graphic targets.
Over 25,000 movie screens
Over 3,200 theater locations
Top 10 Markets1,167 Theater Locations with 7,584 Movie
Screens
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
Movie Theater Advertising Moviegoers buy products seen on-screen.
RecallMoviegoers who saw in-theatre advertising are
more likely to remember the ad than consumers who saw it on TV
MotivationMoviegoers are more likely to be motivated by ads, meaning theyfeel the ad increased their interest in the brand and they would
talk to others about a point brought out in the ad
Purchase IntentMoviegoers who recalled the
in-theatre spot said they are likely to purchase the advertised product
Source: Screenvision Impact Study, TNS, Taylor Nelson Sofres, November 2004; Lieberman Reseasrch Group, In-theatre Exit Research, weighted average of 25 studies from 2008, n=6,457; ages range from 14-65.
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
Digital Spots – commercials that run before the feature film
Concessions – popcorn bags & buckets, soda cups, kiddie packs
In-lobby signage- Plasma lobby screens, posters, floor graphics, window clings
Print products – flyers, coupons, mini-applications
Internet – banner ads placed on entertainment websites
Experiential activations – brand ambassadors, sampling, kiosks, demonstrations, POS, car and motorcycle displays
Cross promotions with local businesses such as car dealerships, entertainment venues, shopping malls, and moreHOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 |
WWW.HOLLYWOODBRANDING.COM
Movie Theater Opportunities On-Screen and Movie Lobby Promotions
Movie Lobby Promotions Digital Screens, Static Signage, Kiosks, Brand Ambassadors, Exit Sampling, Interactive Demos, Product Displays
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
Concession PromotionsCo-Brand with a Major Film Release
Hundreds of Movie-Related Promotional Items Available
Created for major films (tent poles)
Items can be printed with a brand logo (We secure approval for the brand as a 3rd party vendor)
Distributed at theater concession areas
Can be used by brand as premium gifts for promotions outside the movie theaters
Most premium items less than $1 each
Turn-key promotion – all licensing, printing, and production are included in item pricing
No minimum quantities (theaters may require minimums based on monthly attendance)
Cinema is the #1 Weekend Network
Source: Cinema Advertising Council, 2011. Nielsen Monitor Plus, 4/2/10-5/6/10; Fri-Sat. 8pm-11pm – watched 60+ minutes of daypart;Nielsen Media Research April 2010,
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
Cinema Delivers More People Than Amusement Parks & All U.S. Major Sports Combined
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
Cinemas Remain the Most Affordable Entertainment VenueFamily of Four Only $31.72
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
Case StudyFamous Footwear
Famous Footwear did a 4 week 18 market test campaign during the Nov.-Dec. holiday season. Based on the success of the campaign they are expanding to 50 markets for the following season.
Campaign results as reported by Famous Footwear:
1. Cinema drove brand awareness and recall2. The text offer in the cinema ad had similar results to the television ad campaign3. Cinema is a video medium meant to drive awareness and brand4. Cinema can also be utilized as a direct response vehicle.5. Strong Famous Footwear recall scores: 69% of respondents recalled the Famous Footwear
ad either aided or unaided with 26% recalling the ad unaided.6. Likelihood to shop at Famous Footwear increased after seeing cinema ad. 66% of
respondents said they were more likely to shop at Famous Footwear
Proudly closed business and provided services to these fine companies, non-profit groups, and government agencies among scores of others the past 13 years!
Hollywood Branding International
9701 Wilshire Blvd.10th Floor
Beverly Hills, CA 90212V | 310.497.0527
Local Offices in: Los Angeles | St. Louis | New York City