HOLLISTERCalifornia

Hollister Co.

Hollister Co., sometimes advertised as Hollister or HCo., is an American lifestyle brand by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14–18, at a lower price point than the parent brand. 

The popularity.

Goods are available in-store and through the company's online store. Hollister was ranked as the second most preferred clothing brand of US teens on a long list of actual West Coast companies in 2008 by Piper Jaffray.

The history.

The first store was opened in July 2000 at the Easton Town Center in Columbus, Ohio. The logo of Hollister company is

seagull.

Stores.

Abercrombie & Fitch has designed Hollister Co. stores to simulate the appearance of vintage beach shacks in an indoor shopping mall, making Hollister stores stand out from any other store in the mall.

Stores

Originally, the store design included a resident live Maine Coon cat, named Fletcher, and a Green wing Macaw named Riley. Animal rights activists protested the inhumane use of live animals in the store décor, given the dim lighting and loud music.

Music.

Hollister Co. stores are known to play an eclectic selection of alternative rock and pop music. The company policy is to play the music at the 80–85 decibel level. 

Fragrances.

In 2001, Hollister released its signature fragrance Hollister Co. for women and men. Now there are a lot of different fragrances for every taste: August, Drift,  Malaia, Jake, Sadie, Break Line.

Body care.

Originally known as "Sessions," the body care line has been simplified to "Body Care." Upon its original release, Hollister Body Care products included: body wash, body lotion, body spray, lip shine, and others

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Kate Rogacheva.