Post on 14-Apr-2018
7/30/2019 hjklj
1/8
AAA
PPPRRROOOJJJEEECCCTTT RRREEEPPPOOORRRTTT OOONNN
PPPRRROOODDDUUUCCCTTT PPPRRROOOMMMOOOTTTIIIOOONNN SSSTTTRRRAAATTTEEEGGGYYY OOOFFFLLLOOONNNNNNEEETTTTTT
(ONDANSETERON INJECTION)
Submitted in Partial Fulfillment
of the Requirements for the Degree of
BACHELOR OF PHARMACY
by
Vipul Kumar Jaiswal(Roll No. 0905650081)
Under the Supervision of
SUPERVISOR CO-SUPERVISOR
Prof. (Dr.) Shailendra K. Saraf Mr. Aseem Tewari
Director (Pharmacy) Senior Asst. Professor
B.B.D.N.I.I.T., Lucknow B.B.D.N.I.I.T., Lucknow
to the
Faculty of Pharmacy
BABU BANARSI DAS NORTHERN INDIA INSTITUTE OF
TECHNOLOGY, LUCKNOW
GAUTAM BUDDH TECHNICAL UNIVERSITY, LUCKNOW
2012-2013
7/30/2019 hjklj
2/8
DECLARATION
I hereby declare that the studies described in this report entitled PRODUCT
PROMOTION SRTATEGY OF BUDO-IN were carried out by me in the Faculty of
Pharmacy, B.B.D.N.I.I.T, Lucknow under the supervision ofMr. Aseem Tewari . Further,
this work has not been submitted in part or in full to obtain any other degree/ diploma.
Place: LUCKNOW
Date:
ii
JEETENDRA KUMAR MAURYA
B.PHARM 4TH
YEAR
B.B.D.N.I.I.T. LUCKNOW
7/30/2019 hjklj
3/8
CERTIFICATE
Certified that Jeetendra Kumar Maurya (Roll no.0805650036) has carried
out the project work in this project report entitled Project Promotion Strategy of
BUDO-IN for the award of Bachelor of Pharmacy from Gautam Buddh Technical
University, Lucknow under our supervision. This project report embodies result of
original work, and studies are carried out by the student himself and the contents of the
project report do not form the basis for the award of any other degree to the candidate or
to anybody else from this or any other university/institution.
Prof. (Dr.) Shailendra K. Saraf Mr. Aseem Tewari
Director, Pharmacy Senior Asst. Professor,
B.B.D.N.I.I.T, Lucknow B.B.D.N.I.I.T,Lucknow
Date:-
iii
7/30/2019 hjklj
4/8
ACKNOWLEDGEMENT
This project report could not have been completed without the tremendous help provided to me
by my teachers.
Firstly, I would like to thank Prof. (Dr.) Shailendra K. Saraf Director (Pharmacy) for his
invaluable instructions and constructive comments. It was for his organizational skills that the whole
project was so efficiently carried out.
I am also grateful to my project guide Mr. Aseem Tewari for his help and support.
I am thankful to all those known and unknown sources that helped me in completing such task.
I express a word of thanks to my friends for their constant support, suggestions and
encouragement during preparation of this project.
Finally, I thank God for giving me the loving siblings and affectionate parents, who blessed me
with everything all throughout my life. My gratitude to them cannot be expressed in words. To them
I owe my wonderful today and a dream filled tomorrow.
JEETENDA KUMAR MAYRYA
B.B.D.N.I.I.T., LKO.
iv
7/30/2019 hjklj
5/8
Table of Content
Declaration ii
Certificate iii
Acknowledgement iv
List of Table v
List of Figure vi
CHAPTER 1:Introduction 1 - 9
CHAPTER 2: Marketing Strategies 10 - 17
CHAPTER 3: Promotional Strategies 18 - 31
CHAPTER 4: Conclusion 32
BIBLIOGRAPHY 33
7/30/2019 hjklj
6/8
v
List of Tables
S. No. Particulars Table No. Page No.
1. Drug Interactions of Budesonide 1.0 7
2. Term and Definition Of marketingstrategy
1.1 10 - 11
3. Competitive products of Budesonide 1.2 17
7/30/2019 hjklj
7/8
vi
List of Figures
S. No. Particulars Figure No. Page No.
1. Molecular structure of Budesonide 1.0 1
2. Mechanism of action ofGlucocorticoids (Budesonide)
1.1 2
3. Facters affecting of Marketing Strstegy
1.2 10
4. Normal and dieses condition of asthma 1.3 18
5. Asthma Causing Agent 1.4 19
7/30/2019 hjklj
8/8
vii