#Hiubang Marketing Communication

Company Profile

CONTENT

• About us• General Analysis• Why Digital Marketing?• Asking The Right Questions• Types of Services• Contact

“We would have to invent a new category, and exercise the ultimate right of the last born. To be first in what you decide to be, rather than last in what others have decided for you. “

- Charles Vallance (Orange IPA paper)

About Us

• #HMC is a digital marketing consultancy which specialize in digital communication, social media marketing, online PR and online advertising.

• Building the bridge to Challenger Brands’ consumers/target market

General Analysis

• A promotional channel for Content Distribution & Customer Acquisition

• Indonesia is Number #2 country in the world with most Facebook users

• Indonesia is one of the top 5 countries with the most Twitter users in the world

• A steady Stream of Information for:– Research– Feedback– Building Relationships – Engagement

Why Digital Marketing?

• Make digital part of your strategy• New revenue streams, new customers• Cost effective, environmentally friendly marketing• Innovative ways to deliver your message

• Digital media is becoming an increasingly vital part of the marketing mix to help businesses reach new audiences and look after existing customers in a personalized and highly targeted way.

Social Media Prism

“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin, Seth’s Blog

Asking The right questions

• If you are considering launching a Facebook page/ Twitter account, still a good idea to do your due diligence and think through the following questions to ensure it’s the right platform for your organization to show its true business value and to be successful.

• Many B2B organizations have found success communicating with their audience on Social Media through proper listening and planning.

Asking The right questions – Examples

• 1. Who is your target audience? – Did you know that the average Facebook user is 26 years old and most users are women (57%)?

(Source: SocialMediaToday.com It’s important to understand who your customers are and where they’re hanging out.

• 2. What is the primary purpose of the page? – Thought leadership? Recruiting? General company information? Customer service? Again, is your

target demographic already using Facebook to collect this information or are they currently getting it somewhere else? A small percentage (11.9%) of Fan pages on Facebook are for products, the majority (46%) are for entertainment (Source: TechCrunch/Sysomos). Ensure that your organization has a clear vision for what the page will be used for.

• 3. Do you have a steady stream of remarkable and unique content to engage a fan base?– Facebook users are returning to Facebook 40 times/month, spending 23 minutes per visit and expect

frequent updates that are of value to them (Source: SocialMediaToday.com). The average Facebook user is connected to 80 community pages, groups and events, which means that you’re competing with that much more content (Source: Facebook Press Room).

• 4. Is your Facebook page going to be supported by a larger campaign or initiative to help amplify activity and awareness about your company? – While integral to launching a page, promoting a Facebook page can be challenging, particularly if your

organization is one that is not already in front of customers on a daily basis like a consumer brand may be. Consider how the page will be promoted once you have launched it.

What strategy combinations would you use to promote your brand on Social Media?

Example of Facebook Posting Techniques

Type of Services

• Digital Marketing Planning and Execution• Social Media Optimization / Maintenance– Facebook, Twitter*, Youtube*, and more

• Creative PR and Communication• Media and Conversation• Interactive Engagement• Consistence Maintenance

Types of Services

• Web development & Web consultation• Online Ads (Google Adwords/Facebook Ads)

Management• Social Journalism – Coverage, Copy Writing,

Graphics, Video Production and more

Types of Services

• Media planning and buying• Commercial Ads Development and Production• Digital Advertising• Media Relations• Media Monitoring

Make a Decision to Invest in Digital Interactive Marketing Channels. Today’s consumers are seeking more information and validation before they make a purchase decision.

Contact Us

• For pricing and more send your proposal to either of the following emails:– hmc.indonesia@gmail.com– Ishak.tanoto@gmail.com

Contact Us

• Follow us on the following social media!– Facebook Page:

www.facebook.com/HiubangMarCom– Twitter Account: www.twitter.com/HMC_– Web: Coming soon!

“We don’t get a chance to do that many things, and everyone should be really excellent. Because this is our life.” -Steve Jobs