History O Founded by Steve Chen, Chad Hurley, Jawad

Karim

O Rumor is that they were at a dinner party

O YouTube went live on February 14, 2005

O The slogan “Broadcast Yourself”

O Upload, View, and Share

History ContinuedO First video uploaded on April 23, 2005

O The fastest growing website on the web

O 100 million video clips being viewed daily

O 65,000 being uploaded daily

O 20 million visitors each month

History Continued O Majority of videos made by ordinary people

O Soon companies caught on to the idea

O They now offer their services through YouTube

O Digi-Key, Arctic Cat, Polaris, BBC, CNN, CBS, etc.

History ContinuedO Not every video is available

O Some are blocked

O Flagged as inappropriate

O Violence/Gore, Excessive Language, Sexual Content

O Create an account

Google Buys YouTubeO They realized there was potential here

O October 2006: announced that they will buy YouTube

O It cost them $1.65 billion

Continued

“They can provide a better, more comprehensive experience for the

users interested in uploading, watching, and sharing videos, and it

would offer new opportunities for any professional content owner to distribute their work in order to

reach a vast new audience.”

From Then OnO Their numbers having been growing steadily

O Account members/viewers

O It has become the most popular website

O Businesses/ Entertainment

Creating an AccountO Simple to do

O Doesn’t take to long

O Set-up is standard

O The more you add/more you have to offer

O People can subscribe to your channel

O Look at old and new posts/ About me section, etc

Free vs. Paid ServicesO YouTube is free

O You will never have to pay (Usually!)

O Movies, Concerts, TV Shows, etc

O Or just find another channel

O Then it will be free

Marketing BenefitsO A great marketing tool

O Who wouldn’t use YouTube

O It strengthens your reputation

O No need to travel, no asking questions

O Post videos of your company for free

O Creating something from nothing

Examples O Digi-Key

O What they do

O Where their located

O How fast they can deliver

O How many products they sell

O Why they rank so high with other top companies

Interconnectivity to Other Social Media Sites

O Each video may have links

O They will be clickable

O In order to gain easy access

O It will be under the video

O Links may differ

Alternative SitesO Other sites share same interests

O Facebook, Twitter, Google, etc.

O Google has a video icon/YouTube icon

O Posts on Facebook

O Tweets of links on Twitter

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