Hire to Become First - Ben Van Stekelenburg

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Transcript of Hire to Become First - Ben Van Stekelenburg

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HIRE TO BECOME FIRSTJune 2013

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– Business started in 2008: 3 founders

– 2013:• 10,000+ employees• 40+ countries

– 2012 billings 5.4 billion USD

– Key word = growth

GROUPON STORY

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CHICAGO: WHERE IT ALL STARTED 2008

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NOW A PUBLICLY TRADED Co.

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REVENUE GROWTH GRPN vs OTHER TECH

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GLOBAL FOODPRINT

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GLOBAL REACH

• 48 countries worldwide (see country list on

p.3)/ 500+ markets

worldwide

• Surpassed 200 million

subscribers in Q3

• 41.7 million active customers worldwide as of Mar. 31, a 13% increase YoY

• 2000+ individual types

of goods and services

• More than 10,000 Groupon

employees worldwide

• 10 acquisitions in 2012 and 2

acquisitions by the end of May

2013

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HERE’S WHY WE ARE IN BUSINESS

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GRPN DEAL

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GRPN DEAL

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MY FAVOURITE DEAL

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Structure

– Direct sourcing model

– Invest $$$ in local recruitment (teams/managerial attention)

– All in-house recruitment

– High recruiter to FTE ratio

– Recruitment = HR = recruitment

HOW DID WE MANAGE?

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GRPN STANDS – LOOKS LIKE SALES

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Process

– Manage recruitment like Sales

– Daily results/Stand up meetings

– Daily/Weekly funnel tracking

– Structured process/everywhere• CV sourcing• HR/Telephone screen• Business interviews• Recruitment events

HOW DID WE MANAGE?

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TEAMS IN ACTION

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GRPN RECRUITMENT EVENTS

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A GROUPON JOB DEAL

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FACEBOOK DUBLIN RECRUITMENT

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• All job boards (Monster/local varieties)

• Coupon deals: get a coupon job

• Linked-in and local “linked-in’s”

• GRPN Events & Career days

• Referrals

• Social media/ Facebook

• No rocketscience but adapted to the current generation employee

SOURCING“digital

orreal-live”

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GRPN specific learnings

ACTION EVALUATION

Few consultants/agencies +

Avoided "print" media +

No global ATS -

In house direct sourcing ±

GRPN Recruiting events +

No tests/assesment centres -

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COMMENTS

– Hindsight is easy, we did not know how quickly we would grow

– Our investment in direct sourcing paid off, would do it again

– Now we need to build systems and install world class HR practices