Digital Recruitment Marketing in 2011

Educational Webinar Series: January 11, 2011

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What to Expect Today

• Host – Neil Costa – HireClix• Quick Intro • Webinar Topics

• Why Behave Differently…• Going Beyond Job Boards• Understanding New Recruitment Marketing Channels• Challenges & Pitfalls

• Q&A • Chat & Questions via GoToMeeting• Social Media - Twitter - #hcbootcamp #recruiting

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Understanding your Core Value?

• Based outside of Boston, MA – Gloucester, MA• Recruiting & Digital Marketing Industry

Experience• Focused on Interactive Recruitment Marketing• Develop Customized Marketing Plans• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service

About HireClix

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Digital Recruiting Strategies in 2011

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Go Beyond Job Boards – What Changed?“It will be more important to use a variety of marketing tools, including targeted

marketing, Twitter, and Facebook, as well as LinkedIn, to interest more people in learning about your organization and opportunities.” ERE Kevin Wheeler 1.3.11

“Traditional job postings only expose your opportunities to 23% of the viable candidate pool.” LinkedIn/Adler Report Dec 2010

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Go Beyond Job Boards – New Channels

• SEO for Recruiting

• Pay-Per-Click Recruiting

• Targeted Recruiting Ads

• Social Recruiting

• Next Big Thing

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Understanding SEO for Recruiting

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Understanding SEO for Recruiting

• Most Jobs are not found because of your ATS

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Understanding SEO for Recruiting• Easy solutions to help with SEO

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Pay-Per-Click Recruitment Marketing

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How PPC Recruitment Marketing Works

Company CBid @ $0.65

Company DBid @$0.30

Company ABid @ $1.00

Company BBid @$0.80

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Targeted Recruiting Ads

Find Candidates where they Work & Live…

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Targeted Recruiting Ads – CAN or CAN’T

• Poor Targeting• Monster First• Random Jobs

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Social Recruiting - Facebook

• Targeted Ads are Cost Effective and Perform• Facebook Fan Pages Take Time & Effort

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Content Development for Your Brand• Bring your Culture to Life - Twitter, YouTube & Blogging

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Tracking & Reporting = ROI

Expect Great Reporting…

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Digital Recruitment Marketing in 2011

• Candidates Behave Differently in 2011• Fight the Urge to Go Back to Job Boards• Build a New Recruitment Marketing Mix

• SEO, PPC, Targeted Recruiting Ads, Social Recruiting, NBT

• New Emphasis on Your Employment Brand• Believe in Content Development – Blogs & Video

• Continuously Analyze & Optimize• Natural Curiosity for the Next Big Thing

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Q&A

HireClix Contacts – Scott Ryanscott.ryan@hireclix.com

Neil Costaneil.costa@hireclix.com

888.419.CLIXhttp://www.hireclix.com