Doric architecture,out of which the Parthenon evolved, was typified

by its solidity and permanence.

Doric architecturewas, contextually, God-fearing as

well.

For the Dorians, the Gods were a frightening aspect, to be treated with respect and placated.

Two of the Gods architecturally placated in the Parthenon were the Gods of

FIRE

.. & WATER

How did they placate the Gods of Fire and Water?

By placing wide and solid columns across their creations.

Today, the architecture of the Parthenon lives on…

… and so does the placation of the Gods ofFIRE & WATER…

… only the means to placate them has changed.

This is our raison d'être…

However, with HILUX, you would also be in sync with some current & emerging Architectural

Imperatives…

5 Architectural Imperatives of this decade…

1‘Burden of community safety’will shift to the builder/designer

Fire-rating & Combustibility

of materials is a primary safety

requirement.

Only core passes the

test

CombustibilityGypsum Board

Easily Combustible

Combustibility Medium Density

Particle Board

Easily Combustible

Combustibility Plywood Board

Completely non- Combustible

CombustibilityHILUX BOARD

2 Coastal Cities need to adapt to climate change through resilient design

All things being equal, water-resistant materials would be preferred

Dimensional Stability on exposure to water

Medium Density Particle Board10% swelling after 2 hourssoaking in water

MDF Board4-5% swelling after 2 hours soaking in water

HILUXNo swelling at all after

2 hours exposure to water

3‘Booming services sector would require creating vast office spaces to bring huge numbers under one roof’.

Building strong, yet light structures will be the need of the hour.

Gypsum Dimensions varies because of its forming processFiber Cement BoardHigh dimensional changes

Wood/Particle BoardsHigh dimensional changes

Dimensional Stability under duress

HILUX Complete

Dimensional Stability

under Duress

Design will need to nudge people into wellness.4

Chlordane application in termite control effects human health.

Gypsum Chances of fungus growth after exposure to water

Medium Density Particle BoardHigh chances of termite attackPlywood BoardHigh chances of termite attack

HILUX Allows no fungus growth/termite attack obviating

the need for termite control with chemicals.

Urban design will take the mixed-use stage – the anchor and types of space will be varied and easier to resize and re-allocate in response to shifting demand.5

Planning and design will stress the open-ended nature of

Gen Y workplaces — that can be reshaped to stay fresh.

Gypsum Soft board – cannot bear impacts

Medium Density Particle BoardMedium impact bearing Wood/Particle BoardsHigh impact bearing but heavier

HILUX High impact bearing, yet low density

Some of our clients are experiencing these

benefits Let’s hear what they have to say…

Ansal Crown Plaza, Faridabad

“Client kept coming back to fire-protection as being a critical requirement. And yet there had to be an overall design synergy. Hilux met both requirements magnificently.”

- Lavesh Kansal, Kansal Associates, New Delhi

“We had clearly told the Architect that we need to give a sturdy yet light look to the interiors – but not to compromise on safety

and well-being of users.”

- Sanjay Pant, GM-Operations, Ansal Crown Plaza

Nahar Textiles

“Moisture-free environment is a critical requirement for us and we found that Hilux met those criteria very well.”

- S.K.Sharma, VP-Operations, Nahar Textiles

“We had to work our way through with progressive convictions on product, usage and finally – finish. Support from Hilux was

prompt, focused and very professional.”

- Pratap Parikh, Pratap Parikh Associates, New Delhi

GMR Group

“ We were pleasantly surprised when our Architects came back with Hilux Calcium Silicate Board for partitioning, instead of ply.

Hilux came across as being complete on all specifications. It is definitely a preferred material today.”

- Dinesh Thakur, Project Manager, GMR

“Good earlier experience and the robustness of Hilux’s test results gave us confidence. It remains one of the most refreshing changes we have made in our portfolio.”

- Nishant Garg, Garg Associates, Bangalore

HILUX is versatile enough to be used for awhole host of applications…

Ceiling Grid type

Marquee Clients - GMR, Nokia

Ceiling Seamless Finish

Marquee Clients - ONGC, Danfoss

Wall Partition

Marquee Clients - LMW, Delhi Metro

Washroom Partition

Marquee Clients - Yamaha, Motorola

Marquee Clients - Cipla, Cadila

High-rise Partition

Hospital Clean Room

Marquee Clients - Fortune, Apollo

Movie Hall

Marquee Clients - PVR, Sathyam

Duct & Column Encasement

Marquee Clients - Grunfoss, Alstom

Designer Ceiling

Marquee Clients - Thuruthy Church, Wipro

Office Partitions

Marquee Clients - Tata Motors, L & T

Curved Ceiling

Marquee Clients - Tata Motors, L & T

External Cladding

Marquee Clients - DLF, Biocon

Our Pedigree

A brand from

Part of the Ramco Group

Rs.6000 crore conglomerate

Cement, Cement Fibre Sheets, Synthetic Yarn, Software.

Ramco Industries Limited• The only manufacturer of Calcium Silicate Boards in India

with Japanese technology.• State-of-the-art manufacturing facility at Kotputli,

Rajasthan.• The first to use HPSC technology and Digital Layering in

board manufacturing in India.

Deep Conviction• Allow us to put up 600 sq.ft of ceiling or paneling

with Hilux at your office or any client site, with no pre-conditions.

• Pay us only if you like it.• Dismantling, if required, will be at our cost as well.• For us, it is just another way to show our

conviction.

Our conviction runs so deep that we are offering a 30 years guarantee on Ceilings and 10

years on Partitions!

Thank You